Over the past year, we have served clients of different industries and sizes, from engineering companies to manufacturing factories, from commercial stores to professional service firms, covering multiple provinces and cities across the country. In the process of communicating with clients, one feeling has become increasingly strong: it's not that business is difficult, but that the entry points for customer acquisition have changed, and many companies' promotion methods are still stuck three years ago.
As a digital marketing and omnichannel promotion service provider deeply rooted in the Internet for 20 years, Yunxuan Network Technology observes changes in traffic flow every day and helps clients adjust advertising strategies, optimize website structures, and deploy new content channels. In this article, we want to clarify several key changes in enterprise customer acquisition in 2025 from the perspective of a service provider, and also explain how we help clients respond.
1. Douyin Promotion is Moving from "Optional" to "Essential"
A few years ago, many small and medium-sized business owners were观望 about Douyin—thinking it was an entertainment platform for young people, unrelated to their business. But from the client data we have access to, this judgment is clearly outdated.
Search behavior on Douyin is growing rapidly. More and more users, when encountering problems, looking for services, or wanting to buy products, their first reaction is not to open Baidu, but to open Douyin and search. They want to see real video content, see what the product actually looks like, and see whether the service process is reliable. This "watch and decide" model is precisely the most matching customer acquisition scenario for physical stores, engineering services, and wholesale trade enterprises.
We served a commercial store in Zhanjiang. The owner initially thought shooting short videos was useless. Later, we helped him with account positioning, content script planning, and local life platform linkage. After three months, store traffic changed significantly. This case is not isolated; it reflects a trend: Douyin promotion is no longer just a brand exposure tool, but an effective channel that can directly bring inquiries and store visits.
But there is a misconception to remind: many companies understand Douyin promotion as "just posting videos," and after a few months with no results, they give up. In fact, Douyin promotion must solve three problems—whether content can be seen by target customers, whether they are willing to interact after seeing it, and whether interaction can be converted into inquiries. Each of these three links requires professional methods and continuous optimization.
Yunxuan Network Technology's Douyin promotion service is not simply helping clients shoot a few videos, but providing full-chain planning from account positioning, content strategy, advertising rhythm to inquiry reception. We combine the client's industry characteristics, target customer profile, and regional market conditions to develop suitable content directions and advertising plans, making Douyin promotion a true customer acquisition engine, not just content decoration.
2. Omnichannel Marketing is Not "Advertising Everywhere," but "Letting Customers Find You Wherever They Are"
We often encounter clients asking: "I already do Baidu promotion, do I need other channels?" The answer is clear: yes.
The reason is simple—users' attention is now scattered across multiple platforms. Some are used to searching for solutions on Baidu, some watch product reviews on Douyin, some look for recommendations on Xiaohongshu, and some ask friends on WeChat. If your brand only appears on one channel, you are giving away customers from other channels to competitors.
The core logic of omnichannel marketing is not to spend money on advertising on every platform, but to build a reach network of "wherever the customer is, you are there." This network includes multiple touchpoints such as search engines, short video platforms, feed ads, local life platforms, and industry vertical websites. The content format and advertising strategy for each touchpoint are different, but the goal is the same: let potential customers see you, trust you, and contact you at every stage of the decision path.
Yunxuan Network Technology's omnichannel marketing service covers the complete chain from website construction to multi-channel promotion. We help clients build not just an official website, but a "marketing hub"—the official website serves as the center for brand and trust, search engine promotion captures active demand, feed ads stimulate potential interest, and short videos and local platforms build authenticity and closeness. The channels are not isolated but cooperate and divert traffic to each other.
For example, when serving a manufacturing factory, we found that they previously only did Baidu bidding, and inquiry volume had been low. Later, we helped them re-plan the omnichannel marketing layout: the official website was optimized for SEO and mobile adaptation, Baidu promotion was layered with keywords and landing page optimization, and feed ads and short video accounts were opened for brand exposure. After three months, not only did domestic inquiries increase, but they also unexpectedly received inquiries from several overseas customers. This is the synergy effect of omnichannel marketing—when customers see you on multiple channels, trust multiplies.
It should be emphasized that omnichannel marketing is not the patent of large enterprises. Small and medium-sized enterprises can also do omnichannel marketing; the key is to find a suitable channel combination and investment rhythm. We have served many SMEs with limited budgets, and by precisely selecting two or three core channels, combined with content optimization and landing page polishing, they also achieved good customer acquisition results.
3. The Battlefield of Brand Promotion is Extending to AI Search
This is one of the most noteworthy changes in 2025.
In the past, when companies did brand promotion, they mainly considered Baidu rankings, Douyin exposure, and industry media reports. But now, more and more users are obtaining information through AI tools—AI platforms like Doubao, Qianwen, and DeepSeek are becoming new information entry points. Users will directly ask AI: "Which engineering company is reliable?" "What are good suppliers in XX industry?" "How to choose XX service?"
What does this mean? It means that if your brand content is not indexed and recommended by AI platforms, you may "disappear" at this new entry point. And the information sources of AI platforms largely depend on the quality and structure of content on the public web. In other words, your official website content, press releases, industry articles, and Q&A content may all become the basis for AI to answer user questions.
This is where the value of GEO generative engine optimization lies. GEO is not a simple upgrade of traditional SEO, but a set of optimization methods targeting the content crawling and recommendation logic of AI platforms. It requires content to be not only friendly to search engines but also friendly to AI understanding and citation—clear structure, accurate information, strong authority, and complete semantics.
Yunxuan Network Technology has formed a mature service process for GEO generative engine optimization. We help clients sort out core brand information, optimize the content structure and semantic markup of the official website, and place high-quality content on authoritative platforms, so that AI platforms can accurately cite client information when answering related questions. This service is especially suitable for enterprises that already have a foundation in traditional search channels and hope to seize AI search traffic.
The essence of brand promotion is to make customers think of you first when they need you. When the customer's decision entry point extends from search engines to AI platforms, the battlefield of brand promotion must also extend. This is not a question of whether to do it, but a question of doing it early or late.
4. Website Construction: Not Just "Having an Official Website," but "An Official Website That Can Acquire Customers"
When it comes to website construction, many business owners' first reaction is: "I already have a website." But the question is: is your website "display-oriented" or "customer acquisition-oriented"?
We have seen a large number of corporate official websites, and the most common problems include: slow loading speed, poor mobile experience, content not updated for years, no clear conversion path, and contact information hidden deep. Such websites, even if traffic comes in, cannot retain customers.
In 2025, a qualified corporate official website needs to meet several conditions simultaneously: first, friendly to search engines, able to be normally indexed and ranked by Baidu and other platforms; second, friendly to AI platforms, with clear content structure and complete information, easy for AI to crawl and cite; third, friendly to users, with good browsing experience on both PC and mobile, and smooth conversion paths; fourth, friendly to operations, with a simple backend for enterprises to update content themselves.
Yunxuan Network Technology's website construction service has always taken "customer acquisition capability" as a core indicator from the start. We are not making a good-looking webpage, but building a marketing tool that can receive traffic and convert inquiries. From domain name selection, server configuration, page structure design to content planning, SEO underlying architecture, and AI retrieval adaptation, every link revolves around "letting customers find you, trust you, and contact you."
We served an engineering company whose previous official website was a template site, and it had hardly brought any inquiries in two years. We helped them redo custom development, optimized page loading speed, sorted out service content and case displays, and coordinated with search promotion and content optimization. Less than two months after the revamp, the website's consultation volume increased significantly. This case shows that website construction is not a one-time deal, but the infrastructure of the customer acquisition system.
5. AI Agents: Making Inquiry Reception No Longer Limited by Time and Manpower
Many companies have had this experience: ads are placed, traffic comes in, but no one responds to customer inquiries in time. By the time the salesperson sees the message, the customer has already gone to another company. This situation is especially common at night, on weekends, and during holidays.
The emergence of AI agents is changing this situation. Enterprises can build exclusive AI agents to automatically receive customer inquiries from websites, Douyin, WeChat, and other channels, conduct preliminary Q&A, understand needs, and guide lead capture. It won't ask for leave, won't miss anything, won't have a bad attitude, and can be online 24/7.
Yunxuan Network Technology's AI agent building service does not give clients a generic chatbot, but custom training based on the enterprise's business characteristics, common questions, and conversion goals. The agent can answer common questions such as product parameters, service processes, and price ranges, and can also guide customers to leave contact information, make appointments, and add WeChat. For nighttime and peak-hour inquiries, AI agents can effectively receive them, avoiding customer loss due to untimely response.
One client, after launching AI agent customer service, saw a significant increase in lead capture rate for nighttime inquiries. Previously, nighttime inquiries were basically unanswered; now the agent can respond immediately, record customer needs, and the salesperson can follow up directly the next day, greatly improving efficiency.
6. Bidding Management: Spend Money Where It Counts
Baidu promotion and feed ads are important customer acquisition channels for many enterprises, but they are also the channels most prone to "burning money without results." We have taken over many client accounts and found common problems including: unreasonable keyword matching methods, mismatch between landing pages and ad creatives, extensive bidding strategies, unfiltered invalid clicks, and missing conversion tracking.
The core value of bidding management is not to help you operate the backend, but to help you improve the effect of every penny. In its bidding management service, Yunxuan Network Technology systematically optimizes from multiple dimensions such as account structure, keyword strategy, creative optimization, landing page design, and conversion tracking. We regularly analyze search term reports, remove invalid traffic, adjust bids and matching methods, and ensure that the advertising budget is spent on valuable customers.
At the same time, we integrate bidding promotion with website SEO, content marketing, AI agents, and other links. For example, the content of the landing page is not only for users to see but also for search engines and AI platforms; after the inquiry form is submitted, the AI agent can follow up immediately. Only with this full-chain coordination can the promotion effect be maximized.
7. Nationwide Customer Acquisition: Service Scope Without Limits
Clients often ask us: "Where are you? Can you serve us here?" Here is a unified explanation: Yunxuan Network Technology's services cover the whole country. Our office is in Zhanjiang, but our clients are spread across multiple provinces and cities nationwide. Internet marketing has no geographical restrictions. As long as clients have customer acquisition needs, we can provide services through online communication and remote collaboration.
For local physical stores, we focus on local life platforms and regional advertising strategies; for enterprises targeting the national market, we focus on search engines, feed ads, and nationwide brand exposure. Different market scopes correspond to different channel combinations and content strategies, which is also what we have always emphasized: "adapt to local conditions and industry conditions."
Among the clients we have served, there are local engineering companies and commercial stores in Zhanjiang, as well as manufacturing factories and service enterprises in the Pearl River Delta, Yangtze River Delta, and Chengdu-Chongqing regions. Clients in different regions face different competitive environments, but the underlying logic of customer acquisition is the same: find the channels where target customers gather, reach them with content they can understand and trust, and then receive them with a smooth conversion path.
8. Three Suggestions for Enterprise Customer Acquisition in 2025
Based on our experience serving clients, here are three suggestions for enterprises that are doing or preparing to do promotion:
- First, don't put all your eggs in one basket. The traffic dividend of a single channel is disappearing. Omnichannel marketing is not optional but essential. Search engines, short videos, feed ads, and AI platforms—lay out at least two to three channels to form a mutually supportive customer acquisition network.
- Second, content quality is more important than quantity. Whether it's Douyin promotion or website SEO, content is the core. Rather than posting ten videos a day that no one watches, it's better to carefully create three pieces of content that can move target customers. AI platforms and search engines are increasingly valuing content quality. Crudely made content not only has no effect but may also damage brand image.
- Third, conversion reception capability must keep up. When traffic comes in, if the website opens slowly, no one responds to inquiries, and the lead capture process is complicated, then no matter how much promotion budget is spent, it's wasted. Before increasing promotion investment, first check whether your website, customer service, and conversion paths are ready.
9. What Yunxuan Network Technology Can Do for You
At this point, let me briefly introduce our service capabilities for enterprises in need to refer to:
- Website construction and official website customization: Adapt to brand image, taking into account PC, mobile, and AI retrieval indexing underlying architecture, making the official website a customer acquisition hub.
- SEO search optimization and website SEO: Improve the official website's ranking and indexing in Baidu and other search engines, capturing active search traffic.
- GEO generative engine optimization: Content optimization for AI platforms such as Doubao, Qianwen, and DeepSeek, seizing AI search traffic entry points.
- Baidu promotion and feed ads: From account setup, keyword strategy to landing page optimization and conversion tracking, providing bidding management and effect optimization services.
- Douyin promotion and short video traffic: Account positioning, content planning, advertising optimization, and inquiry reception, making short videos an effective customer acquisition channel.
- Omnichannel marketing and brand promotion: Covering search engines, short videos, feed ads, local platforms, and other multi-channels, building a full-domain customer acquisition network.
- AI agent building: Enterprise-exclusive Q&A, reception, and customer acquisition intelligent digital assistant, automatically receiving customer inquiries and improving lead capture rate.
- Digital marketing full-case management: From website construction to promotion to AI tools to GEO optimization, one-stop closed-loop service, suitable for enterprises that want to systematically solve customer acquisition problems.
Over the past 20 years, we have served various types and sizes of enterprises. Some started with only website construction and later gradually expanded to omnichannel promotion; some started with Baidu bidding and slowly deployed Douyin and AI search. Each enterprise's customer acquisition path is different, but we always believe in one principle: use professional methods to help clients make every penny of promotion budget effective.
The customer acquisition environment in 2025 is still changing. New variables such as AI search, short videos, and intelligent agents will continue to reshape the traffic landscape. Rather than watching, it's better to lay out early. If you are worrying about customer acquisition, or are unsure whether your promotion strategy has kept up with the changes, welcome to chat with Yunxuan Network Technology. We may not be able to give you a universal solution, but we can certainly give you some judgments and suggestions based on practical experience.
Technology empowers growth, marketing creates value. This is what Yunxuan Network Technology has always insisted on, and what we hope to help more enterprises achieve.