Over the past year, our service team has noticed a clear shift when communicating with clients nationwide: previously, business owners asked 'How can we rank higher on Baidu?' or 'How can we make information feed ads cheaper?' Now, more and more are asking 'When I search for our company on Doubao or DeepSeek, why can't I find anything?' and 'When AI answers industry questions, it always recommends others—how can we get mentioned?'
This is not an isolated phenomenon. While serving SMEs and physical stores across the country, Yunxuan Network Technology has found that the structure of customer inquiry sources is migrating—search behavior hasn't disappeared, but has partially shifted from traditional search engines to AI dialogue platforms. This change imposes new requirements on corporate online promotion strategies and brings new customer acquisition opportunities.
1. Traffic Entry Points Have Changed, and Customer Acquisition Logic Follows
Let's look at a few real trends we've observed on the front lines.
The first trend: AI search is becoming the 'first stop' before decision-making. In the past, when customers bought equipment, sought engineering services, or selected suppliers, they habitually opened Baidu, searched keywords, and clicked through official websites one by one to compare. Now, a significant portion directly ask AI: Which company in this industry is reliable? Which company does a certain process well? The answers given by AI often directly influence the customer's shortlist. If your company doesn't appear in AI answers, you're filtered out in the first round.
The second trend: The effectiveness cycle of traditional SEO has lengthened, but its value hasn't disappeared. Baidu remains an important customer acquisition channel for domestic enterprises, especially for B2B and engineering clients. However, the old methods of keyword stuffing and link buying are becoming less effective. Search engines themselves are incorporating AI capabilities, making stricter judgments on content quality, website structure, and brand signals. This means corporate website construction and SEO optimization require more solid fundamentals, not trickery.
The third trend: Traffic dividends from short videos and local life platforms remain, but competition is intensifying. Douyin promotion and local life platforms still directly drive traffic for physical stores and local service providers, but advertising costs are rising and content homogenization is severe. Those who can combine short video traffic with private domain reception and AI customer service can truly turn traffic into inquiries.
The fourth trend: Customer demand for 'one-stop' services is growing. Many SMEs lack dedicated online operations teams; owners manage promotion themselves and can't keep up. They prefer to find a service provider that can handle website construction, SEO optimization, GEO optimization, advertising, and AI agents all at once, rather than dealing with five or six suppliers who pass the buck when problems arise.
These four trends combined point to the same conclusion: corporate online promotion can no longer follow the old map. Yunxuan Network Technology has been continuously adjusting its service structure over the past two years precisely to help clients respond to these changes.
2. GEO Optimization: Making Enterprises 'Visible' in AI Search
GEO optimization, short for Generative Engine Optimization, is a key service direction Yunxuan Network Technology has invested in over the past two years. Simply put, it aims to get enterprises mentioned and recommended in AI-generated answers on platforms like Doubao, Tongyi Qianwen, DeepSeek, and Wenxin Yiyan through content optimization and source building.
Many clients ask upon first hearing about GEO optimization: How is this different from SEO? Our explanation is that SEO optimizes a webpage's ranking in search results, while GEO optimizes a brand's presence in AI answers. The underlying logic is similar—both rely on high-quality content, authoritative sources, and clear brand information—but the specific tactics differ greatly.
When generating answers, AI platforms synthesize and reason from a large number of sources. They value accuracy, structure, and consistency of content more than keyword density on a single page. Therefore, GEO optimization requires several actions:
- Organize the company's core business, service scope, and advantages into structured content that AI can easily understand and cite;
- Establish consistent company information across multiple high-authority platforms so AI can capture the same facts from different sources;
- Produce substantive Q&A content for common industry questions to increase the likelihood of being cited by AI;
- Continuously monitor brand mentions on AI platforms and adjust optimization strategies based on feedback.
In its GEO optimization service, Yunxuan Network Technology first conducts an 'AI visibility diagnosis' for clients—searching the company name, core business keywords, and industry questions on mainstream AI platforms to see how AI currently describes the company, whether there is misinformation, and whether competitors occupy recommendation spots. The diagnosis results often surprise clients: some companies have been in business for over a decade, yet AI knows almost nothing about them; others have chaotic information, and AI even misstates their business.
After identifying problems, we conduct targeted content building and source optimization. This process is not just publishing a few articles; it requires continuous investment. AI platform algorithms iterate, source weights change, and only continuous tracking and adjustment can maintain stable visibility.
It's worth noting that GEO optimization is still in its early stages, and some service providers with exaggerated claims have emerged, promising 'guaranteed AI recommendations' or 'top ranking in three days.' Companies should remain rational when choosing service providers. Yunxuan Network Technology never promises specific AI recommendation positions; instead, we focus on measurable process indicators: content coverage, source inclusion, brand mention frequency, AI answer accuracy, etc. When these indicators improve, customer acquisition results follow naturally.
3. National Promotion: A Customer Acquisition System That Breaks Geographic Limits
Yunxuan Network Technology serves clients nationwide across various industries and regions. We've found that many companies misunderstand 'national promotion,' thinking only large enterprises need to target the national market. In fact, with the spread of AI search and content platforms, SMEs can also reach national customers at low cost.
A typical scenario: A company making industrial parts used to rely on local relationships and trade shows, with a limited market radius. Through a combination of custom website construction, SEO optimization, and Baidu promotion, its product pages began appearing in searches nationwide, and inquiries from out-of-town customers gradually increased. Adding GEO optimization to get recommended in AI search further expands the customer acquisition radius.
The core of national promotion is not advertising everywhere, but building a system that allows out-of-town customers to find you, trust you, and contact you. Yunxuan Network Technology typically helps clients build this on three levels:
The first level is website and content infrastructure. The official website is the company's headquarters on the internet and an important basis for AI and search engines to judge a company's strength. When building corporate websites, we balance brand image display, mobile experience, search engine inclusion, and AI retrieval adaptation. Many clients' old websites were made years ago with chaotic structures, poor mobile experience, and outdated content—such websites not only fail to bring inquiries but also reduce customer trust.
The second level is search and advertising coverage. Baidu promotion, information feed ads, and Douyin promotion each have applicable scenarios. B2B companies are better suited to search bidding and information feed combinations, while local physical stores are better suited to short videos and local life platforms. Yunxuan Network Technology does not take a one-size-fits-all approach to advertising strategies; instead, we configure channels and budgets based on the client's industry characteristics, average order value, and decision cycle. Our bidding management service helps clients who lack the energy to monitor accounts with daily optimization, controlling invalid clicks and improving inquiry quality.
The third level is reception and conversion. If traffic comes but can't be received, it's wasted money. We help clients build AI agents for 24/7 automatic reception, answering common questions, collecting customer information, and guiding lead capture. For nighttime and peak inquiries, AI agents effectively reduce customer loss. Some clients reported a significant increase in nighttime lead capture rates after launching the agent, and daytime customer service can focus more on following up with high-intent customers.
Only when these three levels are built does national promotion have a solid foundation. Doing just one often yields limited results; combining them forms a closed loop for customer acquisition.
4. Pitfalls Companies Easily Fall Into Amid Industry Changes
Periods of trend change are also times when various service irregularities are rampant. Based on situations encountered in client consultations, Yunxuan Network Technology has compiled several common pitfalls for reference.
Pitfall 1: Treating GEO optimization as a copy of SEO. Some service providers apply old SEO methods to GEO, mass-publishing low-quality content, which not only fails but may be judged as low-quality sources by AI platforms. GEO optimization requires truly understanding AI's content preferences and producing content with information gain and clear structure.
Pitfall 2: Focusing only on appearance in website construction, not the underlying structure. Many companies only look at design when choosing a website builder, ignoring underlying factors that affect inclusion and conversion, such as code structure, loading speed, mobile adaptation, and structured data. A website is a long-term asset; if the foundation is poor, later promotion will be twice as hard for half the result.
Pitfall 3: Looking only at cost per click in advertising, not cost per inquiry. The optimization goal for Baidu promotion and information feed ads should be effective inquiry volume and cost per inquiry, not just clicks. Some accounts get many clicks but all irrelevant traffic—money spent without conversion. In bidding management, Yunxuan Network Technology focuses on optimizing keyword matching, landing page content, and conversion tracking, shifting budget toward high-conversion directions.
Pitfall 4: Neglecting the coordination between content and AI tools. AI agents are not a one-time setup; they need continuous training and adjustment based on actual customer inquiries. Inaccurate scripts or irrelevant answers can drive customers away. We typically track conversation records after the agent goes live, optimizing response logic to make it increasingly 'understand' the client's business.
Pitfall 5: Expecting immediate results. Online promotion is a systematic project; SEO optimization, GEO optimization, and brand promotion all require a certain cycle. Companies should set reasonable expectations and focus on changes in process indicators, rather than giving up after a week without a surge in orders. At project initiation, Yunxuan Network Technology clarifies goals and measurement methods for each stage with clients to avoid later disputes.
5. Yunxuan Network Technology's Approach
Facing industry changes, Yunxuan Network Technology's service system is also continuously iterating. Our approach can be summarized in three sentences: solidify the foundation, connect the channels, and leverage the tools.
Solidify the foundation refers to website construction and content building. The official website is the foundation of a company in the digital world, and content is the medium for dialogue with customers and AI. We insist on incorporating SEO-friendly and AI-friendly underlying architecture into website construction, helping clients avoid detours.
Connect the channels refers to the coordination of multiple channels: search, information feed, short video, local life, and AI search. Different channels play different roles: search captures explicit demand, information feed stimulates potential demand, short video builds brand awareness, and AI search influences the front end of decision-making. What Yunxuan Network Technology does for clients is select the right channel combination based on their situation, rather than blindly chasing trends.
Leverage the tools refers to the application of efficiency tools like AI agents. AI is not meant to replace people, but to automate repetitive work and let teams focus on more valuable tasks. The AI agents we build for clients are positioned as 'digital employees,' handling initial reception and screening, and passing high-intent customers to human follow-up.
This approach has been validated across clients in multiple industries. From engineering firms to manufacturing plants, from retail stores to professional service companies, Yunxuan Network Technology's service team customizes customer acquisition plans based on the client's actual business characteristics. We do not offer templated packages because customer acquisition logic varies greatly across industries; only by deeply understanding the business can we create effective plans.
6. A Few Suggestions for Enterprises
If you are responsible for your company's online promotion or are considering finding a service provider, the following suggestions may be helpful.
First, pay attention to GEO optimization as early as possible. The traffic share of AI search is still rising, and the cost of layout now is relatively low. Entering when competition intensifies will increase difficulty and cost.
Second, treat your official website as a long-term asset. Don't choose the cheapest website solution to save money, and don't leave it unattended after completion. Regularly update content and optimize structure, and the website's customer acquisition ability will continue to release.
Third, look at cases and process indicators when choosing a service provider. Don't just listen to promises; see whether they have served similar industries, can explain specific methods, and use what indicators to measure results. Yunxuan Network Technology aligns these contents with clients during the negotiation stage, so both parties have a clear understanding.
Fourth, maintain patience and continuous investment. There is no once-and-for-all solution for online promotion; platform rules change, customer habits change, and only continuous optimization can maintain results. Finding a reliable long-term partner is more cost-effective than frequently switching service providers.
Industry changes won't stop, and customer acquisition methods will continue to evolve. Yunxuan Network Technology is willing to share its 20 years of accumulated experience and methods with more companies seeking growth paths. No matter which industry or city you are in, as long as your customers are on the internet, we have ways to help you find them more efficiently.
If you have any questions about GEO optimization, national promotion, AI agents, or website construction, please contact Yunxuan Network Technology. Our team will provide pragmatic advice based on your actual business, not a one-size-fits-all template. Technology empowers growth, marketing creates value—this is what Yunxuan Network Technology has always insisted on.