After 20 years in internet services, we have a deep feeling: it's not that traffic has decreased, but that traffic has become 'scattered.' In the past, when companies did promotion, Baidu bidding plus a few industry website ad slots could basically support a customer acquisition channel. Now? Customers might first see you while scrolling through Douyin, then go to Baidu to search for your brand name, then ask Doubao or DeepSeek 'which service provider in XX industry is reliable,' and finally decide whether to leave a phone number. As this journey lengthens, many companies' old methods no longer work—it's not that there's no exposure, but that after exposure, they can't catch it, and inquiry conversion rates can't go up.
Yunxuan Network Technology serves SMEs across various industries nationwide, from website construction, SEO optimization, GEO (Generative Engine Optimization), to Baidu promotion, feed ad placement, and AI agent building. The trend we see is clear: in 2025, customer acquisition competition has shifted from 'fighting for rankings' to 'fighting for cognition + fighting for reception.' Whoever can connect every link of digital marketing can get more effective inquiries at the same traffic cost. This article doesn't talk about empty theories; starting from industry changes, it explains what we as a service provider can help customers address.
1. Traffic Entry Points Have Changed: From 'One Baidu' to 'Search Everywhere'
In the past, when companies did online promotion, the core logic was 'buy keywords, rank on the first page.' When customers had needs, they would type a few words into a search engine, and whoever ranked first had a chance. This logic is still effective today, but market share has been fragmented. Short video platforms have become new search entry points, and WeChat Search, Xiaohongshu, Zhihu, and map apps are all diverting traffic. More critically, the emergence of AI dialogue tools—platforms like Doubao, Qianwen, and DeepSeek—where users directly ask 'Which engineering qualification agency in Zhanjiang is good?' or 'Recommend a company in Guangdong that builds foreign trade websites.' If your brand information is not in the AI's answer, this customer may not even have a chance to click on your official website.
This is why we focus on GEO (Generative Engine Optimization). GEO is different from traditional SEO: it optimizes not the ranking of web pages in search results, but the citation rate of brand information in AI-generated answers. When AI answers questions, it captures training data, online search results, and structured knowledge. If a company only does official website and Baidu SEO, in the eyes of AI, it may be 'insufficient information' or 'not authoritative enough,' and naturally won't be recommended. What we help customers do is organize company qualifications, service cases, product parameters, and common Q&As into content structures that AI can easily recognize and cite, while combining full-network brand promotion to keep brand information consistent across multiple credible sources. In this way, when potential customers make decisions through AI search, your company has a chance to appear in the answer.
Many customers ask: Does GEO optimization conflict with Baidu promotion? Not at all. Baidu promotion solves 'immediate demand interception'—when customers search, you appear in the ad slot; GEO solves 'pre-decision cognitive groundwork'—before customers even search, AI has already told them you are good. When the two work together, inquiry conversion rates will change significantly. A manufacturing factory we served previously only did Baidu bidding; inquiry volume was stable but costs rose year by year. After integrating GEO optimization and full-network content layout, consultations from AI search channels grew from almost zero to nearly 20% of total inquiries, and these customers had clearer intentions and lower communication costs.
2. Feed Ads Are No Longer 'Extensive Buying'; Precise Reception Is Key
Feed ads have been much discussed in recent years. Some say effectiveness has declined, others say costs are too high. Our observation is: it's not that feed ads don't work, but that extensive placement doesn't work. Early feed ads could generate volume with low-cost traffic and exaggerated creatives. Now platform algorithms are increasingly intelligent, and users' ability to recognize ads is stronger. If the landing page doesn't receive well after clicking, the money is wasted.
Yunxuan Network Technology has always emphasized 'three things' in feed ad placement: targeting, creatives, and reception. Targeting determines who sees it, creatives determine whether users click, and reception determines whether they leave information after clicking. Many companies spend 80% of their energy on targeting and bidding, and casually put an official website homepage as the landing page. Customers click in, can't find the focus, and close it in a few seconds. When we help customers with placement, we first sort out the decision-making concerns of target customers, make the landing page into a 'problem-solution-case-action' structure, and cooperate with AI agent customer service for real-time reception, so consultations are not missed at night and on holidays. With this set, the same ad budget can increase effective inquiry volume by 30% to 50%, and inquiry conversion is no longer a matter of luck.
In addition, the relationship between feed ads and website SEO is worth mentioning. Feed ads bring short-term pulse traffic, while website SEO brings long-term stable traffic. We suggest companies walk on two legs: use feed ads to test creatives and selling points, precipitate the content directions that perform well into the official website and self-media matrix, and then through SEO optimization let these contents continue to be searched. In this way, ad spend is not just buying one exposure, but also becomes the accumulation of content assets. A commercial store customer we had initially only invested in local feed ads. Later, they rewrote popular creatives into graphics and short videos, placed them on the official website and local life platforms, and cooperated with Baidu promotion. Both store foot traffic and online consultations increased.
3. Low Inquiry Conversion Rates Often Stem from 'Intermediate Links'
When companies do digital marketing, the ultimate measure is inquiry conversion. But many customers tell us: there is a lot of exposure, a lot of clicks, but few leave phone numbers. After investigation, we find the problems basically concentrate in three places.
First, the official website lacks reception capacity. Many corporate websites were made five years ago; they are barely viewable on PC, take more than ten seconds to open on mobile, forms are hidden deep in inner pages, and customers can't find an entry to consult. When we build corporate websites, we treat mobile experience, loading speed, consultation entry, and form logic as basic configurations, while also considering the underlying architecture for AI retrieval and inclusion—such as structured data markup, clear page hierarchy, and FAQ modules. These seem like technical details, but they directly affect whether customers are willing to stay and whether AI platforms can understand your website.
Second, consultation response is not timely. SMEs generally have limited manpower; sales may be out running, and after customer service gets off work, no one handles consultations. We help customers build AI agents to solve this gap. The agent can answer common questions based on the enterprise knowledge base, such as service processes, price ranges, and case situations. When encountering high-intent customers, it automatically guides them to leave information and pushes it to sales. A customer in engineering services, after launching the AI agent, increased the lead rate for nighttime consultations by more than 40%. When sales followed up the next day, the customer was still in the decision window, and the probability of closing was significantly higher.
Third, data between promotion channels is not connected. Customers from Baidu promotion and those from Douyin may have completely different concerns. If a company only uses one general landing page to receive all channels, the conversion rate will definitely be discounted. When we do full-case digital marketing managed services, we split landing pages and scripts by channel: search ads emphasize 'precise matching of needs,' feed ads emphasize 'scenario-based pain points,' and short video traffic emphasizes 'trust building.' Data from each channel is tracked separately, then aggregated and analyzed to find the combination with the highest inquiry conversion and continuously amplify it.
4. GEO Optimization: The 'New Official Website' in the AI Search Era
GEO (Generative Engine Optimization) has been a key focus of our R&D and services in the past two years. Simply put, traditional SEO is about making web pages rank high in Baidu search results, while GEO is about making brand information preferentially cited in AI-generated answers. The underlying logic of these two things is different, but the goal is the same: let potential customers see you when making decisions.
AI platforms judge whether a company is worth recommending mainly by several dimensions: whether information is structured, whether sources are credible, whether content is professional, and whether it is consistent across multiple platforms. When we help customers with GEO optimization, we start with restructuring official website content, organizing company introduction, service items, case results, and qualification certificates into Q&A and list-style content that is easy for AI to capture. At the same time, we distribute synchronously across full-network brand promotion channels, including industry media, knowledge platforms, and self-media accounts, forming cross-verification of information. When AI generates answers, if multiple credible sources mention your company, the probability of being cited will greatly increase.
Here we must remind companies: GEO optimization is not just 'publishing a few articles.' AI platforms can recognize low-quality, repetitively stacked content; the more you publish, the more likely you may be downgraded. When we do GEO for customers, we emphasize 'few but fine': each piece of content revolves around real service scenarios and customer problems, with data, cases, and clear conclusions. Such content is not only liked by AI, but also more likely to generate trust when customers read it. A foreign trade manufacturing enterprise we served, through GEO optimization and website SEO cooperation, increased inquiries from AI search channels from single digits per month to more than twenty, and the customer quality was generally high. During communication, they already had a basic understanding of the company's capabilities, saving a lot of basic introduction.
5. National Customer Acquisition Is Not 'Casting a Wide Net' but 'Layered Reception'
Yunxuan Network Technology serves corporate customers nationwide, from Zhanjiang to Beijing, Shanghai, Guangzhou, and Shenzhen, from manufacturing to local life services. The commonality we see is: national promotion does not equal advertising everywhere, but rather layered reception based on customer distribution and decision characteristics.
For companies doing national business, such as engineering services, equipment manufacturing, and enterprise software, customer decision cycles are long and order values are high. Promotion should focus on search ads, GEO optimization, and brand content building. Such customers will not place an order just because they saw a short video; they need repeated comparison and verification of strength. Our approach: use Baidu promotion to intercept active search demand, use feed ads to plant seeds among industry audiences, use GEO optimization to build authoritative cognition in AI search, and use official website and case library to receive in-depth understanding. Only when the four links are connected can inquiry conversion be guaranteed.
For local physical stores and regional service providers, the customer acquisition logic focuses more on 'immediacy' and 'trust.' Customers may be nearby, searching 'which one nearby is good' or seeing you while scrolling local short videos. When we help such customers with local customer acquisition plans, we focus on optimizing map listings, local life platform rankings, and short video content traffic, combined with feed ads for regional targeted placement. At the same time, we use AI agents to receive online consultations. When customers ask about prices, addresses, or business hours, the agent replies instantly and guides them to the store or to leave information. A commercial store customer we served, through short video content plus local feed ads, increased store foot traffic by nearly 40% within three months, and the conversion rate from online leads to store visits was also considerable.
6. Full-Case Digital Marketing Managed Services: Stringing Fragmented Actions into a Closed Loop
Many SMEs don't lack the desire to promote; they just don't know where to start. Website building, SEO, feed ads, short videos, AI tools—each link has professional thresholds, and finding separate service providers easily leads to 'each managing a section, data not connected.' Yunxuan Network Technology provides full-case digital marketing managed services, from website building to promotion to AI tools to GEO optimization, a one-stop closed-loop service, precisely to solve this pain point.
Our full-case managed service is not 'packaging and selling a package,' but customizing a combination plan based on the company's stage and customer acquisition goals. For startups, we suggest doing website construction and basic SEO first to establish the brand facade; for companies with a certain budget, add Baidu promotion and feed ads to quickly obtain inquiries; for highly competitive industries, then add GEO optimization and full-network brand promotion to build cognitive barriers. Each stage has clear effect indicators and optimization rhythm, so companies know where the money is spent and how to measure results.
During the service process, we particularly value full-link tracking of inquiry conversion. From ad clicks, landing page views, consultation initiation, lead submission to sales follow-up, data from each link is connected. Which channel has low inquiry cost, which landing page has high conversion rate, which customer service script has good lead effect—all at a glance. With this data, optimization has direction, rather than adjusting prices and changing creatives by feeling. A customer previously invested in feed ads on their own, spending a lot each month but inquiries were unstable. After joining our managed service, through landing page A/B testing and AI agent reception optimization, the inquiry conversion rate nearly doubled, while the cost per inquiry actually decreased.
7. Three Practical Suggestions for Corporate Customer Acquisition in 2025
After discussing so many trends and methods, finally three practical suggestions for business owners, which we have repeatedly verified in our services.
First, don't put all eggs in one basket. Baidu promotion, feed ads, short videos, AI search—each channel has its own traffic characteristics and customer groups. This is especially true for national promotion; customers in different regions may have different media habits. We suggest laying out at least two channels and ensuring data connectivity and reception coordination between channels.
Second, value the 'reception power' of the official website. The official website is not a decoration; it is the central hub of digital marketing. Ads can bring clicks, but ultimately lead leaving, consultation, and transactions mostly happen on the official website or landing page. Doing well on mobile experience, loading speed, consultation entry, and content professionalism is more cost-effective than spending a few thousand more on ads. At the same time, the official website is also the foundation for GEO optimization and SEO optimization. If the underlying architecture is not well built, subsequent promotion will yield half the result with twice the effort.
Third, lay out AI search and intelligent customer service as early as possible. The user base of AI search is growing rapidly. Laying out GEO optimization now has relatively low cost and less competition. When everyone reacts, the difficulty and cost of grabbing a position in AI answers will double. The same goes for AI agent customer service. It solves the old problems of insufficient manpower and untimely response in SMEs. The investment is not large, but the improvement in inquiry conversion is immediate.
Yunxuan Network Technology has been deeply engaged in the internet for 20 years, from website construction to digital marketing, from SEO to GEO, from Baidu promotion to feed ads. We have always been doing one thing: helping companies turn traffic into inquiries and inquiries into business. SMEs, physical stores, engineering companies, and manufacturing factories across the country—as long as you have customer acquisition needs, we can provide full-link services from strategy to execution. The customer acquisition environment in 2025 is indeed changing, but the underlying logic has not changed—whoever is closer to customers, responds faster, and is more trusted will get more inquiries. This is something we are willing to do with you.