Over the past two years, we have served clients across different industries nationwide, from manufacturing factories to local lifestyle stores, from engineering companies to trading firms. One increasingly obvious feeling is that the way customers obtain information has changed, and it has changed quickly. Previously, when people encountered a problem, they would first open Baidu and search. Now more and more people directly ask AI platforms such as Doubao, Qwen, and DeepSeek. This change may look like simply switching tools, but in reality it is reshaping the entire customer acquisition chain—from how users find you, to how you receive them, to whether they are willing to leave their contact information. Every link is being redefined.
As a digital marketing and omnichannel promotion service provider deeply rooted in the internet for 20 years, Yunxuan Network Technology deals with these changes every day. This article aims to discuss, from a service provider's perspective, what is happening in the industry, what these changes mean for enterprise customer acquisition, and how we help clients nationwide respond. If you are struggling with inquiry conversion, or feel that traditional promotion is becoming increasingly difficult, we hope the following content can provide some practical reference.
1. The Great Migration of Traffic Entry Points: From Search Engines to AI Dialogue Platforms
Let's look at a phenomenon we have observed. From 2024 to now, the natural search traffic of many corporate websites has been slowly declining, but traffic from AI platform citations has been quietly rising. This trend is especially obvious in industries with longer decision chains, such as technology, law, healthcare, engineering, and manufacturing. Users are no longer satisfied with searching for ten blue links and then clicking through and comparing them one by one. They are more accustomed to directly asking AI: Which manufacturer of industrial dust removal equipment is reliable? Which company in Zhanjiang is professional at website development? AI will directly provide an integrated answer, sometimes even with recommendations.
What does this mean? If your brand information is not indexed, understood, and trusted by AI platforms, you do not even have the chance to be seen by users. In the past, when doing SEO optimization, the goal was to rank webpages on the first page of search results. Now, when doing GEO optimization (Generative Engine Optimization), the goal is to make your content a reference source when AI answers user questions. These are competitions on two different dimensions.
Internally, we call this change from ranking competition to citation competition. Ranking is about competing with peers for position; citation is about AI screening information on behalf of users. AI will not casually cite a webpage. It comprehensively judges the professionalism, credibility, structural clarity, and authority of the source. Therefore, GEO optimization is not simply stuffing keywords, but reconstructing the content system around AI's logic of understanding.
What Exactly Is GEO Optimization Optimizing?
Many clients ask when they first hear about GEO optimization: Is it similar to SEO? Our answer is: the underlying logic is connected, but the approach is very different. SEO optimization mainly targets search engine crawlers and focuses on metrics such as keyword density, backlinks, and page loading speed. GEO optimization targets large language models, which place more emphasis on semantic completeness, question-answer matching, factual accuracy, and cross-validation from multiple sources.
For example, a client in engineering testing previously only listed service items on its official website. When we helped it with GEO optimization, we organized its service process, testing standards, frequently asked questions, and case data into structured Q&A content and published it on its official website and multiple authoritative platforms. Two months later, when users asked on AI platforms which engineering testing institution in Zhanjiang can perform steel structure flaw detection, the client's name and contact information began to appear in AI answers. This is the effect of GEO optimization—not waiting for users to search for you, but letting AI actively recommend you.
Yunxuan Network Technology has now formed a replicable GEO optimization methodology for mainstream AI platforms such as Doubao, Qwen, and DeepSeek, including structured content transformation, knowledge graph construction, multi-platform source layout, and effect tracking. This service is not mysticism; it is built on a large amount of tested data and continuous research into AI platform indexing rules.
2. Why Is Inquiry Conversion Becoming Increasingly Difficult?
The traffic entry points have changed, but what enterprises ultimately want is still inquiry conversion. To be honest, in recent years, declining inquiry conversion rates have been a common pain point for many clients. The reason is not complicated: users are exposed to more information and make decisions more cautiously; at the same time, many enterprises' reception capabilities have not kept up, and when traffic comes, they cannot catch it.
We have reviewed a large number of client cases and found that poor inquiry conversion usually gets stuck in three places.
The First Bottleneck: Imprecise Traffic
Some enterprises run Baidu promotion, but choose keywords too broadly, and the people who click through are not target customers at all. For example, if an industrial equipment company bids on a word like equipment, the visitors may be students looking for information or peers checking the market. No matter how much traffic like this there is, it cannot convert. When we help clients with bid management, the first thing we do is reorganize the keyword matrix and layer words by purchase intent: high-intent words, comparison words, learning words, and broad traffic words, with different bids and landing pages set for each.
The Second Bottleneck: Weak Landing Page Reception Capability
When users click through, they see a dry company introduction or a page with only a phone number. They do not know what problem you can solve, why they should trust you, or what to do next. A good landing page should be like a salesperson, able to quickly build trust, clarify value, and guide action. When doing corporate website development, we design landing pages as independent conversion units, not as ordinary pages of the official website.
The Third Bottleneck: Slow Response Speed
Many people overlook this point. A user watches your Douyin promotion video at 11 p.m. and wants to inquire, but no one replies. The next day, he may have forgotten, or he may have gone to another company. We have calculated that more than 30% of inquiries occur outside working hours. This is why we build AI agents for clients—they can receive visitors 24/7, answer common questions, collect contact information, guide users to add WeChat, and catch nighttime traffic as well.
Inquiry conversion is not a matter of any single link. It is a complete chain from traffic to reception to follow-up. Yunxuan Network Technology provides full-case digital marketing managed services, and the core is to connect this chain, rather than selling only one link of the service.
3. The Real Dilemma of SME Lead Generation and Ideas for Breakthroughs
SMEs find lead generation difficult because budgets are limited, staffing is insufficient, and trial-and-error costs are high. Large enterprises can cover all channels; SMEs cannot. Every penny must be spent where it matters most. We have served a large number of SME clients, and to sum up, the key to breakthrough is not doing more, but doing more accurately.
First Focus on One Main Channel and Go Deep
Many bosses hear that Douyin is popular and do Douyin; they hear that Baidu promotion is effective and invest in Baidu. As a result, they only scratch the surface of each channel and fail to build any of them. Our suggestion is: first choose one main channel based on your customer profile. For physical stores doing local services, prioritize local lifestyle platforms and short videos; for factories doing national B2B business, prioritize search promotion and GEO optimization; for engineering companies doing high-ticket projects, website development and brand promotion should come first.
When helping clients with omnichannel promotion plans, Yunxuan Network Technology does not immediately push the most expensive package. Instead, we first analyze the client's industry attributes, target customers' media habits, and competitive landscape to find the most cost-effective entry point. Once one channel works, we replicate it to the next.
Use Content to Build Trust, Not Advertising Bombardment
SMEs do not have the brand awareness of large companies. Why should users choose you? Through content. A professional article that thoroughly explains industry issues, a short video showing the production process, or a set of real customer cases is more persuasive than self-congratulatory advertising. When doing omnichannel brand promotion, we help clients plan content topics, write professional articles, and produce short video scripts, translating the enterprise's professional capabilities into content that users can understand and are willing to trust.
Use AI Tools to Reduce Labor Costs
SMEs cannot afford a customer service team online 24 hours a day, but AI agents can. The AI agents we build for clients can connect to multiple entry points such as official websites, official accounts, and Douyin private messages, providing unified reception, unified scripts, and unified lead capture. They will not replace human sales, but they can handle a large number of repetitive preliminary inquiries, allowing sales to follow up only with high-intent customers. For SMEs with tight staffing, this is a real efficiency improvement.
4. Yunxuan Network Technology's Full-Chain Response Plan
After discussing so many trends and problems, let's return to ourselves. For 20 years, Yunxuan Network Technology has been doing one thing: helping enterprises move their business online and making the online business truly effective. Our services cover the whole country. No matter which city you are in, as long as you have customer acquisition needs, we can provide complete support from website building to promotion to conversion.
Website Development: More Than Just Building an Official Website
In the corporate website development we do, we consider three things from day one: brand image, user experience, and AI search indexing. The page structure must be clear to facilitate understanding by search engines and AI platforms; the mobile experience must be smooth because most traffic comes from mobile phones; the content must be professional and able to answer questions customers care about. We will not give you a website made from a template, but custom development based on your industry characteristics and customer acquisition goals.
SEO Optimization and GEO Optimization: Walking on Two Legs
We have done traditional SEO optimization for more than ten years and know how to help websites achieve good rankings on Baidu. GEO optimization is a new focus in the past two years, and we have invested a great deal of effort in studying the indexing and recommendation mechanisms of AI platforms. Combining the two can both protect the basic盘 of search traffic and seize the new entry point of AI search. Among our clients, quite a few have already obtained stable sources of inquiries on Doubao and DeepSeek through GEO optimization.
Baidu Promotion and Feed Ads: Precise Media Buying
Bid management and ad placement are not just about spending money; the key is spending it worthily. When managing clients' promotion accounts, we continuously optimize keywords, creatives, landing pages, and bidding strategies, tilting every bit of budget toward high conversion. Feed ads focus on creative materials and audience targeting, helping clients find potential customers on platforms such as Douyin and Baidu.
AI Agent Development: Catch Every Inquiry
The AI agents we build for clients can understand natural language, answer common questions about products, prices, and service scope, and guide users to leave contact information during conversations. It is not just a customer service tool, but also a customer acquisition tool. Clients who have launched AI agents report that the lead capture rate for nighttime inquiries has increased significantly, and when sales follow up the next day, customer intent has already been preliminarily screened.
Omnichannel Brand Promotion: Let More People Know You
Brand promotion is not the exclusive domain of large enterprises. SMEs also need to appear repeatedly in front of target customers to build awareness. Through a combination of multiple channels such as short videos, search engines, local platforms, and industry media, we help clients spread brand information where users can see it. Only when exposure increases can inquiry conversion have a foundation.
5. Several Practical Suggestions for Enterprise Clients Nationwide
Finally, based on our experience serving clients nationwide, here are several suggestions for enterprises currently doing online customer acquisition.
- Do not wait for perfection before starting. Many clients feel that the official website must be especially beautiful before promotion, and as a result delay for half a year. In fact, launching a basic version that can receive traffic first and optimizing while promoting is more effective than always preparing.
- Value content assets. Every professional article you publish, every short video, and every customer case is a digital asset. They continue to work for you in search engines and AI platforms. Do not only post promotional ads; accumulate more valuable content.
- Treat inquiry conversion as a systematic project. From traffic to landing pages to customer service to sales follow-up, every link must have someone responsible, data feedback, and optimization actions. Only investing in advertising without managing conversion is like pouring water into a leaking bucket.
- Pay attention to changes in AI search. GEO optimization is not optional; it is becoming mandatory. The earlier you lay out, the easier it is to establish source advantages on AI platforms. Once competitors have all done it, the cost will be higher.
- Find a reliable service provider for long-term cooperation. Digital marketing is not a one-time deal; it requires continuous investment and optimization. When choosing a service provider, do not only look at price. Look at whether it can understand your business, whether it has stable delivery capability, and whether it is willing to be responsible for results together with you.
Yunxuan Network Technology serves SMEs and local physical clients nationwide. From website development, SEO optimization, and GEO optimization to Baidu promotion, feed ads, and AI agent development, we provide one-stop solutions from traffic to inquiries. 20 years of industry accumulation and a 9.8 user reputation are not achieved by talking, but by the results of one client after another. If you are struggling with SME lead generation and inquiry conversion, welcome to contact us and talk about where your industry is suitable to start.
The customer acquisition environment is changing, but the essence of business has not changed: find the right people, say the right things, build trust, and promote cooperation. All the technical and marketing work we do revolves around this essence.