After twenty years in internet services, we have a deep feeling: customer acquisition has never been as 'both difficult and easy' as it is today. The difficulty is that traffic entry points are increasingly fragmented, and customer attention is increasingly expensive; the ease is that as long as the method is right and the tools are used correctly, small and medium-sized enterprises can also find their customers nationwide at a controllable cost. As a digital marketing and omnichannel promotion service provider, Yunxuan Network Technology has served various clients such as engineering companies, manufacturing factories, and commercial stores. Today, from a service provider's perspective, we want to talk about the changes happening in the industry and what these changes mean for enterprise customer acquisition.
Traffic Entry Points Have Changed, and Customer Acquisition Logic Must Follow
In the past, when doing online promotion, many companies had a simple approach: open a Baidu bidding account, bid up keyword prices, and wait for calls. This tactic was effective ten years ago because search was the absolute traffic center at that time. When users wanted to find suppliers, their first reaction was to open a search engine. But now the situation is completely different.
A procurement manager looking for a non-standard equipment manufacturer might have seen your short video on Douyin, searched for your company name on Baidu, asked 'which equipment manufacturer has a good reputation' in an AI assistant, and only then decided whether to call you. The user's decision path has changed from a straight line to a network of touchpoints. If your brand only appears in one of these stages, you may already be out of the game when the customer makes the final decision.
This is the problem that we often say 'omnichannel marketing' needs to solve. Omnichannel marketing is not about spreading ads everywhere, but about placing content, information, and conversion tools at key nodes along the target customer's decision path, so that no matter which entry point the customer comes from, they can find you, trust you, and contact you.
The service system of Yunxuan Network Technology is built around this logic: corporate website construction is the receiving base, website SEO and GEO optimization are responsible for letting customers find you proactively, Baidu promotion and feed ads are responsible for precise interception, short videos and local platforms are responsible for expanding touchpoints, and AI agents are responsible for catching inquiries 24/7. These links are not isolated; they combine to form a complete customer acquisition system.
Website SEO Is Not Outdated, but the Approach Needs Upgrading
Customers often ask us: 'Now that everyone watches short videos, is website SEO still useful?' Our answer is: website SEO is not only useful, but more important than ever. The reason is simple—where do AI search answers come from? To a large extent, they still come from web content.
Whether it's Doubao, Qianwen, or DeepSeek, these AI platforms crawl and cite public content on the internet when answering user questions. If your corporate website has clear business introductions, structured product pages, and professional Q&A, the probability of being cited by AI increases greatly. Conversely, if the website only has a few product images and a contact number, AI doesn't know who you are or what problems you can solve, so it naturally won't recommend you to users.
Therefore, when we build websites for clients, we no longer just consider 'whether it looks good', but consider indexing and retrieval from the underlying architecture. The page structure should be clear, the content should be understandable by search engines and AI, and key information should be expressed in text rather than all made into images. These seemingly basic tasks precisely determine whether your website can be found in search and AI Q&A.
Another change in website SEO is that keyword strategies should be closer to real needs. In the past, everyone liked to compete for big words, such as 'mechanical equipment' and 'chemical raw materials', which are highly competitive and have low conversion rates. Now we prefer to advise clients to deploy long-tail words and question-based keywords, such as 'which brand of small food packaging machine is good' or 'what materials are needed for Zhanjiang engineering qualification agency'. Such words may not have large search volumes, but the searchers have clear intentions, and the conversion rate is often several times higher.
In website SEO services, Yunxuan Network Technology helps clients conduct complete keyword research, content planning, and page optimization, while combining GEO (Generative Engine Optimization) to synchronize the company's professional content to positions more easily crawled by AI platforms. Simply put, it enables customers to find you on Baidu, ask about you in AI, and remember you in the industry.
GEO Optimization: New Infrastructure in the AI Search Era
GEO, or Generative Engine Optimization, is a direction we have invested more energy in over the past two years. Many business owners are a bit confused when they first hear this term, but it's not hard to understand: in the past, we optimized websites to rank high in Baidu search results; now we optimize content to be mentioned and recommended in AI-generated answers.
For example, a user asks an AI assistant: 'I want to find a service provider for corporate website construction, requiring understanding of SEO and promotion. Any recommendations?' The AI will synthesize the information it has crawled and generate a response. If your company information is professionally presented on multiple platforms, with high content quality and strong relevance, you may appear in this answer. This exposure method is more natural than traditional advertising and easier to gain user trust.
The core of GEO optimization is the quality and distribution of content. Content should be targeted and answer questions that users really care about; distribution should be broad, not only on the official website but also on industry platforms, Q&A communities, and self-media channels with professional output. When doing GEO optimization for clients, Yunxuan Network Technology first sorts out the company's core advantages and the questions target customers care about, then produces targeted content, and uses technical means to increase the probability of content being crawled and cited by AI platforms.
The value of this is that it helps companies seize the next generation of traffic entry points. Currently, the number of AI search users is still growing rapidly, and competition in many industries is not yet fierce. Early deployment can gain sustained exposure at a lower cost. By the time everyone reacts, the cost will be on a different scale.
Omnichannel Marketing Is Not Channel Stacking, but System Synergy
We have seen many companies that, upon hearing Douyin is hot, go to Douyin; upon hearing Baidu promotion is effective, open a bidding account. They try each channel, spend a lot of money, but see no results. What's the problem? The problem is that these channels are not connected.
The essence of omnichannel marketing is to let different channels each assume different functions while cooperating with each other. Search engines and AI search are responsible for receiving active demand, so users can find you when they have clear questions; feed ads and short videos are responsible for stimulating potential demand, making customers who originally didn't intend to buy become interested; corporate websites and AI agents are responsible for receiving and converting, turning visitors into inquiries and consultations into customers.
When providing full-case digital marketing managed services, Yunxuan Network Technology first analyzes the client's industry characteristics, average order value, and decision cycle, then determines primary and secondary channels and budget allocation. For example, for engineering clients with long decision cycles and high order values, we usually recommend focusing on website SEO and Baidu promotion, combined with industry content marketing to build trust; for consumer goods clients with fast decisions and strong visual drivers, feed ads and short videos will have higher weight.
This 'tailor-made' approach is much more effective than blindly following trends. A manufacturing factory we served initially only did Baidu promotion, and the inquiry cost remained high. Later, we helped them reorganize their website content, did website SEO and GEO optimization, and used feed ads for brand exposure. After half a year, the proportion of natural traffic inquiries increased significantly, and the overall customer acquisition cost decreased. This case shows that channels are not substitutes but complements.
AI Agents: Catch Lost Inquiries
Many companies have a common pain point: inquiries come but cannot be caught. A customer browses the website at 10 PM, wants to ask about product parameters, no one responds, and the next day they might go to another company. This situation is especially common in the B2B industry because procurement decisions are often not made during working hours.
AI agents solve exactly this problem. They can receive visitors 24/7 on the website, answer common questions, collect customer needs, and even guide customers to leave contact information. For enterprises, it's like hiring a digital employee who doesn't rest, doesn't resign, and can handle multiple customers at the same time.
The AI agents built by Yunxuan Network Technology are not mechanical customer service bots that only say 'Hello, how can I help you?' but can be trained based on the company's own product materials, service processes, and common Q&A to give informative replies. When a customer asks about price, it can give a price range; when a customer asks about delivery time, it can explain the approximate cycle; when a customer asks about cases, it can recommend related projects. This kind of content-rich interaction can make customers willing to continue the conversation.
One client of ours saw a significant increase in the lead capture rate of nighttime inquiries after launching the AI agent. Because many customers are busy during the day and only have time to do research at night. At this time, having an instant-response reception tool makes a completely different experience. AI agents cannot replace manual sales, but they can handle a large number of basic inquiries, screen out high-intent customers for sales follow-up, and significantly improve overall efficiency.
Nationwide Customer Acquisition Requires a Service Provider with a National Vision
Customers often ask us: 'Your company is in Zhanjiang, can you serve our company in another city?' The answer is yes. Yunxuan Network Technology's service scope covers the whole country. We have served clients in different provinces and industries, and online collaboration is very mature. The office location does not affect where service capabilities can reach.
Moreover, the approach to national promotion and local promotion is different. Local customer acquisition may rely more on regional words and local platforms, while national promotion needs to consider search habits, competition levels, and bidding strategies in different regions. For example, when promoting mechanical equipment, keyword strategies and bidding logic must be adjusted in industrial concentration areas and blank markets. We have accumulated considerable experience in this area and can help clients cover a broader market with a more reasonable budget.
For clients with local physical stores, we also combine local life platforms and short videos for regional traffic, while using corporate websites and SEO to receive cooperation inquiries nationwide. Online and offline are not contradictory; the key is how to combine them.
Under the Trend, What Preparations Should Enterprises Make
Having said so much about industry changes, what should enterprises themselves do? Our advice is: first lay a solid foundation, then talk about scaling.
What is the foundation? A website that can receive traffic, an SEO system that can be recognized by search and AI, and an intelligent tool that can automatically receive visitors. These three things are the base of omnichannel marketing. Without this base, no matter how many ads you invest in, traffic will not be retained when it comes.
After laying the foundation, choose suitable promotion channels according to industry characteristics and budget. When the budget is limited, prioritize website SEO and GEO optimization, which are long-term assets and continue to be effective once built; when the budget is sufficient, combine Baidu promotion and feed ads for precise scaling to quickly obtain inquiries. Short videos and local platforms can be supplements, with priority determined by customer decision habits.
What Yunxuan Network Technology can do for clients is to connect these links, providing one-stop closed-loop services from website building to promotion to AI tools to GEO optimization. Enterprises do not need to maintain a team to study the rules of each platform, nor worry about different service providers passing the buck. As a full-chain service provider, we are responsible for the final customer acquisition effect.
Effective Customer Acquisition Ultimately Depends on Inquiries and Conversion
In the marketing service industry, the biggest fear is self-talk. No matter how beautiful the page is or how good the traffic data looks, if it does not convert into inquiries and orders, it is ineffective investment for the enterprise. Therefore, we always emphasize 'effective customer acquisition', and all optimization actions must ultimately land on inquiry volume and conversion rate.
In the process of serving clients, Yunxuan Network Technology regularly reviews data to see which keywords brought inquiries, which pages have long dwell times, and which channels have high-quality customers. Based on this feedback, we continuously adjust strategies. Website SEO is not once and for all, GEO optimization also needs to keep up with changes in AI platforms, and ad placement needs real-time optimization. Only continuous iteration can maintain effectiveness.
We are also very clear that customer acquisition cycles vary by industry. Some clients see inquiry growth in one month, while others need three months or even longer to see obvious results. At the beginning of cooperation, we align expectations with clients and clarify stage goals and measurement standards. This candor actually makes cooperation last longer.
Over twenty years, Yunxuan Network Technology has served clients all over the country, spanning a wide range of industries. We increasingly feel that there is no one-size-fits-all secret to customer acquisition, but there is a methodology to follow: understand the customer decision path, deploy key touchpoints, build trust with professional content, improve efficiency with intelligent tools, and continuously optimize with data feedback. This methodology applies in the search engine era and also in the AI search era; only the tools and focus need to be constantly updated.
If you are worrying about your company's online promotion, unsure which channel to start with, or have done promotion but the results are not ideal, welcome to chat with Yunxuan Network Technology. We may not be able to give you a universal solution, but we can help you clarify your thoughts and find a customer acquisition path suitable for your industry. Omnichannel marketing, website SEO, and enterprise customer acquisition—we have done these three things for twenty years and will continue to do so.