Over the past two years, our service team has noticed a clear shift when communicating with clients across the country: previously, the most common questions were 'How do I get my Baidu ranking up?' and 'How do I invest in feed ads?' Now, more and more business leaders are asking 'Customers are using Doubao and DeepSeek to search for information—how can our company get recommended by AI?' and 'Should we do GEO optimization?' Behind these questions is the migration of the entire customer acquisition gateway. As a service provider with 20 years of experience in digital marketing and full-network promotion, Yunxuan Network Technology helps businesses in different industries and regions solve traffic and inquiry problems every day. Today, from a service provider's perspective, we will connect the three topics of digital marketing, GEO optimization, and SEO optimization to explain clearly how companies nationwide should use them to win orders.
1. The Traffic Gateway Has Changed, and the Customer Acquisition Logic Must Follow
In the past, the path for corporate online promotion was relatively fixed: build an official website, do SEO optimization, invest in Baidu promotion, and run feed ads. Customers would click through search or browsing to a landing page, leave a form, or call. We have served this chain for over a decade, and it still works today, but it is no longer the only path. Now, a procurement manager looking for a supplier might first open Doubao and ask 'Which manufacturer of XX equipment is reliable?' or type 'XX industry solution recommendations' into DeepSeek, and the AI directly gives a few brands and reasons. If your company is not in the AI's answer, the customer won't even see your official website.
This is the background for the emergence of GEO optimization. GEO stands for Generative Engine Optimization, and it targets AI Q&A platforms like Doubao, Tongyi Qianwen, DeepSeek, and Kimi. Its goal is not to rank a webpage on the first page of search results, but to make AI willing to cite your content, mention your brand, and recommend your products when generating answers. Compared with traditional SEO optimization, GEO optimization places more emphasis on the credibility, structure, and citation value of content, rather than mere keyword density and backlink quantity. However, the two are not substitutes but complements—SEO optimization lays a solid foundation for the official website, GEO optimization makes the brand appear in AI answers, and the overall digital marketing strategy connects paid and content traffic to form a complete customer acquisition loop.
2. SEO Optimization Is Still the Foundation, but the Approach Must Be Upgraded
Many companies think SEO optimization is outdated, but that is not true. Search engines still carry a large volume of active search demand every day, especially in B2B, engineering, and manufacturing industries. Customers will definitely search and compare repeatedly before making decisions. The difference is that now SEO optimization cannot just focus on homepage rankings; it must also consider whether content can be crawled and cited by AI.
When we conduct website SEO diagnostics for clients nationwide, we often find several common issues: chaotic website structure with too many levels, making it difficult for search engine crawlers to reach key pages; thin product page content with only a few images and parameter tables, lacking application scenarios, solutions, and FAQs; slow mobile loading speeds and messy layouts; and identical titles and descriptions without regional or industry specificity. If these problems are not solved, investing in more ads is a waste.
Yunxuan Network Technology's approach is to consider the underlying architecture of SEO optimization and GEO optimization from the website construction stage. The website code should be clean, URL structure clear, page loading fast, and content clustered by topic, with independent content pages for each product line and application scenario. At the same time, we help clients sort out industry keywords and long-tail questions, turning the words customers actually search for and the questions they ask into titles, paragraphs, and subheadings on the website. For example, for a factory making industrial dust removal equipment, in addition to broad terms like 'dust removal equipment manufacturer,' we also lay out long-tail content such as 'dust removal solutions for furniture factories,' 'how much does dust treatment in grinding workshops cost,' and 'how to choose dust removal equipment.' This content can bring search traffic and is easily cited by AI as reference answers.
Another key point: SEO optimization is not a one-time deal. Search engine algorithms are changing, and AI models' crawling preferences are also changing. It requires continuous data observation and content adjustment. When we provide SEO optimization management for clients, we review search term reports, indexing status, and page click-through rates every month. If certain content is effective, we increase investment; if pages have no traffic, we revise them. This continuous optimization rhythm is far more useful than piling up hundreds of spam articles at once.
3. How to Do GEO Optimization? Make AI Willing to Recommend You
GEO optimization is a direction we have invested more research in over the past two years. To be honest, the recommendation logic of AI search is very different from traditional search engines. Search engines look at links and keywords, while AI looks at whether the content itself has answer value, factual basis, and clear conclusions. Therefore, doing GEO optimization cannot use the old keyword-stuffing tactics; instead, it must truly transform the company's professional capabilities into content that AI can understand and cite.
Specifically, when we help clients with GEO optimization, we start from several levels. First, sort out the company's brand information on AI platforms. Many companies have missing information in large models; AI doesn't even know what you do, which clients you have served, or what advantages you have. We complete the basic information through official website content, authoritative platform information, and industry Q&A content, giving AI something to crawl. Second, produce content suitable for AI citation. AI likes content with clear structure, data, and conclusions, such as 'XX industry selection guide,' 'XX equipment FAQ,' and 'XX solution cost composition.' These are far more likely to be cited by AI than pure advertising copy. Third, monitor AI platform answer performance. We regularly search industry questions related to clients on Doubao, Qianwen, and DeepSeek to see if the AI mentions the client's brand, whether the information is accurate, and then make targeted adjustments.
It should be noted that GEO optimization is still in its early stages, and no service provider can guarantee 'definitely being recommended by AI,' but the direction is clear: whoever solidifies content and spreads brand information first is more likely to occupy a position in AI answers. A manufacturing factory we served, after three months of GEO optimization, had its brand mentioned multiple times when searching for its core product terms on several mainstream AI platforms, and the official website also received inquiries redirected from AI platforms. This change deserves attention from small and medium-sized enterprises nationwide.
4. The Full Digital Marketing Chain: How Website Building, SEO, GEO, and Advertising Work Together
Doing SEO optimization or GEO optimization alone has limited effect. Companies that can steadily capture inquiries usually connect all aspects of digital marketing. Yunxuan Network Technology provides clients with a one-stop closed-loop service, from corporate website construction to SEO optimization, GEO optimization, Baidu promotion, feed ads, short video traffic, and AI agent reception. Each link has a clear division of labor.
The official website is the core阵地 for receiving traffic. Whether customers come from Baidu search, AI recommendations, or Douyin ads, they ultimately land on the official website. If the website cannot open, content does not match, or there is no lead capture entry, traffic is wasted. When building websites, we pay special attention to mobile experience, loading speed, and the convenience of forms and online consultation, while integrating the underlying needs of SEO optimization and GEO optimization, so the website can be read by both people and machines.
SEO optimization and GEO optimization are responsible for organic traffic. SEO optimization brings search rankings and clicks, while GEO optimization brings brand exposure and recommendations on AI platforms. Both require continuous content production and optimization, suitable for companies with patience and willingness to invest long-term. We generally recommend clients treat SEO optimization and GEO optimization as a foundational plate and keep doing them without stopping.
Baidu promotion and feed ads are responsible for paid traffic. The advantage of paid traffic is speed—invest today and get inquiries tomorrow—but costs are rising and competition is intensifying. When managing bidding, our focus is not to raise prices but to help clients control invalid clicks, optimize landing page conversion rates, and improve inquiry quality. Many clients run ads themselves, spend a lot, but get only competitors or invalid calls. The problem often lies in overly broad keyword matching, mismatch between landing pages and ad copy, and lack of negative keywords. We optimize these details item by item in our management service.
Short videos and local life platforms supplement traffic. Douyin promotion and short video content are particularly effective for local physical stores, engineering companies, and trading businesses. When helping clients with short video traffic, we don't just pursue views but look at whether it can bring store foot traffic or leads. Video content revolves around real business scenarios, such as construction processes, product usage scenarios, and answers to common customer questions, which is more effective than simply shooting skits.
AI agents handle reception and conversion. Many companies have inquiries concentrated during the day, and no one receives inquiries at night or on weekends, causing customer loss. The AI agents we build for clients can receive 24/7, answer common questions, guide lead capture, and screen potential customers, and sales follow up the next day. This is especially practical for small and medium-sized enterprises with limited staff, increasing the lead capture rate of nighttime inquiries.
5. Different Regions and Industries Require Different Customer Acquisition Tactics
We serve clients nationwide, from Heilongjiang in the north to Hainan in the south, from Jiangsu, Zhejiang, and Shanghai in the east to Sichuan, Chongqing, Shaanxi, and Gansu in the west. Our industries cover manufacturing, engineering and construction, trade and wholesale, local life services, education and training, and corporate services. Clients in different regions and industries have very different customer acquisition priorities, and one template cannot fit all.
For example, manufacturing factories have long customer decision cycles and value technical strength and cases. They are suitable for a combination of official website + SEO optimization + GEO optimization + Baidu promotion, with content highlighting product parameters, application scenarios, certifications, and cooperative clients. We served a factory making mechanical parts that previously relied only on exhibitions and referrals. After building an official website and search promotion, domestic inquiries increased significantly. Later, with GEO optimization, brand information could also be seen when searching for related products on AI platforms, and some foreign trade customers found them through AI recommendations.
Engineering and construction companies have large project amounts and strong regional characteristics, and customers value local cases and construction capabilities. When helping an engineering company in Zhanjiang with integrated website and promotion, we highlighted local project cases, qualification certificates, and construction teams, combined with search promotion and local feed ads, and inquiries increased significantly. However, note that although engineering companies are rooted locally, their business scope may not be limited to the local area. Many cover the whole province or even the whole country, so content layout should also consider the search habits of out-of-town customers.
Retail stores and local life services, such as restaurants, renovation, auto repair, and beauty, have customers within a few kilometers nearby. Customer acquisition relies on local platform exposure and short video traffic. When helping clients with local customer acquisition plans, we focus on optimizing map listings, local life platform pages, and short video content, so nearby customers can find, see, and be willing to come. For such clients doing SEO optimization and GEO optimization, keywords should include regional terms, and content should highlight in-store experience and service features.
Corporate service companies, such as finance and tax, legal, design, and software, value professionalism and trust. Official website content should reflect team qualifications, service processes, and customer reviews. SEO optimization and GEO optimization should focus on industry Q&A content, such as 'How to obtain XX qualification,' 'How much does XX service cost,' and 'What is the difference between XX and XX.' This content attracts search traffic and is easily cited by AI.
6. Pitfall Guide: Common Mistakes Companies Make in Digital Marketing
With 20 years in digital marketing services, we have seen too many companies waste money. Here are a few common misconceptions for companies nationwide to consider.
The first pitfall: only doing ads, not building an official website. Some companies think investing in ads will bring customers, so they casually make a template website. As a result, when ad clicks come in, the landing page won't open, content is irrelevant, and forms can't be submitted—money wasted. The official website is the foundation of digital marketing; if the foundation is unstable, anything built on it will shake.
The second pitfall: SEO optimization only focuses on homepage rankings. Rankings go up, but click-through rates are low because titles and descriptions are not attractive; or traffic comes, but landing page conversion rates are poor, and inquiries are still few. SEO optimization must look at full-chain data, not just rankings.
The third pitfall: treating GEO optimization as SEO optimization. AI platforms' content crawling and recommendation logic differ from search engines. Using old methods for GEO optimization yields poor results. GEO optimization should focus on the factuality, structure, and citability of content, not keyword stuffing.
The fourth pitfall: not using negative keywords in ad campaigns. Many clients run Baidu promotion themselves, and the search term report is full of irrelevant words, and money is spent just like that. One of the core tasks of bidding management is to continuously optimize search terms, negate irrelevant words, and leave budget for customers who truly have needs.
The fifth pitfall: no one answers inquiries. Ads are running, SEO optimization rankings are up, GEO optimization has exposure, but no one responds to customer inquiries, or responses are not timely. We recommend companies at least equip an AI agent for initial reception, automate the lead capture process, and let sales follow up, which will be much more efficient.
7. Nationwide Customer Acquisition: What Yunxuan Network Technology Can Help With
Yunxuan Network Technology's service scope covers the whole country. No matter which city the company is in, as long as it needs online promotion, full-network marketing, or digital marketing services, we can connect. Our service capabilities include: corporate website construction, website SEO optimization, GEO generative engine optimization, Baidu promotion management, feed ad placement, Douyin promotion, full-network brand promotion, AI agent building, and digital marketing full-case management. From website building to promotion, from traffic to conversion, from manual reception to AI reception, we provide full-chain services.
For small and medium-sized enterprises, the biggest fear is that service providers only do a single link—website builders and promoters pass the buck, SEO and ads operate separately, data is not connected, and results cannot be evaluated. Our approach is that one team is responsible to the end, with unified strategy, data, and optimization for website building, SEO optimization, GEO optimization, ad placement, and AI agents. Clients only need to connect with one team to get online customer acquisition running.
If you are considering digital marketing or have questions about GEO optimization and SEO optimization, welcome to chat with Yunxuan Network Technology. We will provide specific suggestions based on your industry, region, budget, and customer acquisition goals, without exaggerating results or hiding risks, and explain clearly how to do each step, how long it will take, and what results to expect. Corporate clients nationwide can contact us to get your customer acquisition plan.