After 20 years in digital marketing, we often encounter a situation: clients come up and ask, "How much do feed ads cost?" "How long does website SEO take to reach the first page?" "Can AI agents directly help me close deals?" The questions themselves are not wrong, but looking at these three things separately makes it easy to fall into a cycle of "no results after spending, no direction for optimization, tools bought but unusable." Today, in this article, Yunxuan Network Technology will not beat around the bush. We will break down website SEO, feed ads, and AI agents one by one—who they are suitable for, how to do them specifically, and to what extent they are considered effective. After reading, you will at least be able to judge: which piece your company should tackle first at this stage, and where to put your money and energy.
1. Website SEO: Not about publishing articles, but building an underlying structure that can be understood by both search engines and AI
Many companies understand website SEO as "writing articles, building backlinks, and waiting for rankings." This understanding was barely valid ten years ago, but it is no longer sufficient today. The crawling logic of search engines is changing, and the content citation logic of AI Q&A platforms is also changing, but the foundation has not changed: both search engines and AI need to be able to understand your website before they are willing to give you traffic.
1. What exactly is website SEO optimizing?
When we do website SEO for clients, the first step is never writing articles, but diagnosis. Diagnose what? Check whether the website's underlying architecture can be crawled normally, whether the column structure matches user search intent, and whether there are hard flaws in basic items such as page loading speed, mobile adaptation, URL specifications, and internal link logic. If these are not done, no matter how much content is published later, the result will be half the effort for double the result.
After the foundation is laid, it is time for keyword layout and content planning. We combine the client's industry attributes, target customers' search habits, and competitors' rankings to sort out a keyword matrix—what pages core words, long-tail words, question words, and comparison words correspond to, and what conversion task each page undertakes. Once this is set, the content team knows what to write and where to write it.
Then comes continuous content production and backlink building. Content is not about padding word count, but about answering questions that customers truly care about; backlinks are not about buying links, but about accumulating natural authority through industry directories, media submissions, and partner link exchanges. The whole process is slow work, but once it runs smoothly, traffic is continuous and free.
2. Which companies are suitable to do website SEO first?
Not all companies should start with SEO right away. Our judgment standard is simple: if your customers will actively search for your products and services on search engines, then SEO is worth doing. For example, engineering companies, manufacturing factories, corporate service companies, education and training, healthcare, local life services, etc. Customers in these industries have clear search behavior, and the quality of inquiries brought by SEO is usually higher than that of feed ads.
Conversely, if your product is purely impulse consumption and customers will not actively search at all, then the priority of SEO can be put later, and feed ads and short videos should be run first. We never suggest clients "do whatever is hot," but rather prioritize based on industry characteristics and customer decision paths.
3. Measurement standards for website SEO
Internally, we look at SEO effectiveness not by "how many articles were published," but by several hard indicators: the ranking position of target keywords, the growth curve of organic search traffic, page dwell time and bounce rate, and the final number of inquiry conversions. Rankings and traffic are process indicators; inquiries are the result indicator. Some clients see rankings go up but inquiries do not increase; the problem often lies in the conversion design of the landing page—this is also why we never do SEO alone, but package it together with website construction, content planning, and conversion optimization.
Also, now when doing website SEO, you must consider AI search inclusion. AI platforms such as Doubao, Qianwen, and DeepSeek will cite content they consider authoritative and clearly structured when answering user questions. If your website's underlying architecture is AI-friendly and the content has a clear Q&A structure, it has a chance to be cited by AI, which is equivalent to an additional free traffic entry. We categorize this capability under GEO generative engine optimization and do it in conjunction with traditional SEO; the effect is better than doing either alone.
2. Feed Ads: Not about bidding to grab volume, but about spending money on the people who can convert
Feed ads are something many companies love and hate. They love that it scales quickly; they hate that they do not know where the effect is after spending money. Our core logic for feed ad management is one sentence: push the right content to the right people, and at the right time use the right method to get them to leave their information.
1. The complete process of feed ads
The first step is account setup and targeting strategy. Different platforms (Baidu Feed, Douyin Feed, WeChat Moments Ads, etc.) have different user profiles and delivery logic. We choose platforms and set targeting based on the client's industry, average order value, and decision cycle. For example, for high-ticket engineering services, targeting will focus more on region and industry tags; for low-ticket fast-moving consumer goods, targeting can be broader, relying on creatives and bids to filter.
The second step is creative production. Creatives determine 80% of the effect of feed ads. We have a saying internally: targeting determines who you reach, creatives determine who stops. Creatives are not just about looking good; they need to capture the pain points of target customers, provide clear solutions, and design clear action guidance. We usually prepare multiple sets of creatives for A/B testing at the same time, and after data comes out, concentrate the budget to scale.
The third step is landing page reception. Many companies run feed ads with good click-through rates but low conversion rates, and the problem lies in the landing page. The landing page must be consistent with the ad creative; the content users see after clicking must be what they expect to see. At the same time, there must be clear forms, phone numbers, and online consultation entries to reduce user operation steps. When we make landing pages for clients, we repeatedly test details such as titles, number of form fields, and button copy. Sometimes adding or removing one field can bring a conversion rate difference of more than ten percent.
The fourth step is data review and optimization. Feed ads are not something you leave alone after launching; you need to look at data every day: which targeting combinations have low conversion costs, which creatives decay quickly, and which time periods have high conversion rates. Based on the data, continuously adjust bids, targeting, and creatives, and tilt the budget toward what works well. We call this process "nurturing the account." Once nurtured well, the same budget can bring 30% to 50% more inquiries.
2. Who are feed ads suitable for?
Feed ads are suitable for companies with clear conversion goals and the ability to handle immediate inquiries. For example, local life services, education and training, home decoration and building materials, medical aesthetics, franchise recruitment, etc. Customers in these industries have relatively short decision cycles; when they see an ad and have a need, they will leave information or inquire.
They are less suitable for industries with particularly long decision cycles that require multiple touches to convert. If such companies have limited budgets, we suggest first solidifying website SEO and brand promotion, then using feed ads as auxiliary touchpoints.
3. Common misunderstandings about feed ads
We have taken over many accounts that clients ran themselves, and there are several common problems: first, targeting is too narrow, resulting in insufficient impressions and no data to run; second, creatives are单一, with one set running to the end, not knowing which set performs better; third, the landing page is disconnected from the ad creative, and users click in to find it is not what they wanted and close it immediately; fourth, not looking at data and adjusting bids based on feelings. These problems sound simple, but not many teams truly persist in daily data review and optimization. This is also why many companies choose to entrust feed ad management to us—professional matters to professionals, while they focus on products and reception.
3. AI Agents: Not about buying a robot, but equipping the company with a 24/7 online customer acquisition assistant
AI agents are a service we have promoted more in the past two years, and also the one many clients ask about most. But frankly, there is a lot of exaggeration in the market's promotion of AI agents. When we deliver AI agents to clients, we never say "it can replace sales," but rather "it can help you catch those inquiries that would otherwise be lost."
1. What problem do AI agents solve?
Most companies have a common pain point: customer inquiries are concentrated in certain time periods, or no one is available at night or on weekends, causing a large number of inquiries to be lost in vain. Especially for companies doing nationwide promotion, customers are distributed in different time zones, and covering all time periods with manual customer service is too costly. AI agents are here to solve this problem—they can be embedded in corporate websites, landing pages, WeChat official accounts, mini-programs, and other channels, automatically receiving customer inquiries 24/7, answering common questions, guiding customers to leave information, and transferring valuable leads to manual follow-up.
In addition to reception, AI agents can also do proactive customer acquisition. For example, on organic traffic pages brought by website SEO, AI agents can proactively pop up a dialogue, ask about user needs, and guide information leaving; on landing pages of feed ads, AI agents can handle users' immediate questions and reduce bounce rates. In these scenarios, AI agents do not replace manual work, but help manual work with pre-screening and preliminary communication, allowing human sales to focus on high-intent customers.
2. The process of building AI agents
We generally build AI agents for clients in four steps. The first step is requirement sorting, to clarify what common inquiry questions the company has, which require information leaving, and which require transfer to manual. The second step is knowledge base construction, organizing the company's product materials, service processes, and common Q&As into structured content that AI can understand. The third step is dialogue flow design, setting the AI's reply logic and transfer-to-human rules in different scenarios. The fourth step is launch testing and continuous tuning, continuously optimizing reply accuracy and lead conversion rate based on actual dialogue data.
The whole process usually takes one to two weeks. After launch, we continuously track dialogue data and lead data, and regularly provide optimization suggestions to clients. AI agents are not a one-time delivery product, but a tool that requires continuous operation.
3. Measuring the value of AI agents
We look at the effect of AI agents mainly through three indicators: reception coverage (how many inquiries were handled by AI), lead rate (how many customers left contact information after AI reception), and manual follow-up efficiency (whether the conversion rate improves when human sales follow up on leads screened by AI).
From the projects we have delivered, after AI agents go live, the lead rate for nighttime and weekend inquiries generally improves significantly, and for some clients the overall lead rate increased by 20% to 40%. This number is not凭空来的; it is because AI can respond to customers immediately, not making customers wait, and not missing inquiries because manual staff are too busy.
4. How the three services work together: a complete closed loop from traffic to inquiries
After discussing the three services, let's return to the initial question: which one should a company do first? Our suggestion is not to look at these three services in isolation, but to plan them as a customer acquisition system.
Website SEO is responsible for continuously acquiring organic traffic; this is a long-term asset, slow to build but with strong staying power. Feed ads are responsible for quickly acquiring precise traffic; they scale fast but require continuous investment and optimization. AI agents are responsible for receiving and converting traffic; whether it comes from SEO or feed ads, they can catch it and guide information leaving. Together, the three form a complete customer acquisition closed loop: SEO and ads bring customers to the website or landing page, AI agents handle reception and screening, and human sales handle follow-up and closing.
When we provide full-case digital marketing management for clients, we usually prioritize according to this logic. With limited budget, first do website SEO and AI agents to build organic traffic and inquiry reception capabilities; with sufficient budget, add feed ads to quickly amplify customer acquisition scale. Companies in different industries and at different stages have different emphases, but the underlying logic is the same.
Also worth mentioning is that we provide nationwide promotion services, and our clients are distributed across the country. No matter which city your company is in, as long as your target customers are nationwide, we can provide one-stop services from website building, SEO, feed ads to AI agents. Office location does not affect service scope; online communication, remote delivery, and data synchronization are all mature for us.
5. What companies should pay attention to when choosing a service provider
Finally, some practical advice. There are many service providers doing online promotion, website SEO, feed ads, and AI agents, and price differences are large. When choosing a service provider, companies should pay attention to three points:
- First, see whether the other party can explain the service process clearly. Service providers with clear processes usually deliver more stable quality.
- Second, see whether the other party has a continuous optimization mechanism. SEO, feed ads, and AI agents are not one-off deals; without continuous optimization, it is hard to maintain results.
- Third, see whether the other party only sells single services. If your service provider only does SEO but ignores conversion, or only runs ads but ignores landing pages, then the effect will likely be discounted. Customer acquisition is a system; doing it separately easily leads to problems.
Yunxuan Network Technology has been in digital marketing for 20 years, serving engineering companies, manufacturing factories, commercial stores, and various other clients, and has witnessed the evolution of search traffic from PC to mobile, from search engines to AI platforms. Our experience is: there is no one-size-fits-all trick for customer acquisition, but there is a reusable methodology. Website SEO, feed ads, and AI agents—when used well, these three services are the three carriages of enterprise customer acquisition. If you are worrying about customer acquisition, you might as well pick one of these three to run first, and then add more after it works. If you want to discuss specific plans, contact us anytime.