Over the past two years, many business leaders have shared a common feeling: channels that used to bring inquiries are now less effective, while entry points they previously overlooked are presenting new opportunities. This is not an illusion, but a fundamental shift in the logic of digital marketing. Yunxuan Network Technology has been deeply involved in the internet industry for 20 years, serving small and medium-sized enterprises, factories, engineering companies, and physical stores across various industries nationwide. What we see is not just the rise and fall of a particular platform, but a reorganization of the entire customer acquisition chain.
This article, from the perspective of a service provider, discusses several key changes happening in the industry and how enterprises can respond. If you are struggling with inquiries or unsure where to allocate your budget, the following content will provide some basis for judgment.
1. Traffic Entry Points Have Changed: Customer Acquisition Can No Longer Rely on a Single Channel
Five years ago, many companies took a simple approach: open a Baidu promotion account, rank keywords high, and inquiry calls would come in. This approach still works today, but the ceiling is noticeably lower. There are three reasons.
First, user search behavior has become fragmented. Some still search on Baidu, some go to Douyin, some ask directly on WeChat, and some have started asking AI. The same need may appear at four or five different entry points. If a company only guards one entry point, it will naturally feel that traffic has decreased.
Second, AI search is eating into a portion of traditional search traffic. AI platforms such as Doubao, Tongyi Qianwen, and DeepSeek are increasingly used by users to find suppliers, check solutions, and make comparisons. When a user asks, 'What are some reliable engineering companies in Zhanjiang?' if your brand is not in the AI's answer, you don't even have a chance to be considered. This is the problem that GEO (Generative Engine Optimization) aims to solve, and it is a key focus of Yunxuan Network Technology in recent years.
Third, local demand is accelerating its shift online. Whether looking for renovation, processing factories, or wholesalers, users almost always start by searching on their phones. Local customer acquisition is no longer about handing out flyers and waiting for walk-ins; it's about making your information appear in front of users at the moment they search.
These three changes combined lead to a clear conclusion: what enterprises need is not a trick for a single channel, but a digital marketing system that covers multiple entry points and works in coordination.
2. SEO Optimization Is Not Outdated, but the Approach Must Be Upgraded
Clients often ask us: Now that we're in the short video era, is SEO optimization still useful? Our answer is: Yes, and for B2B companies, it remains a highly cost-effective customer acquisition method. But the premise is that your understanding of SEO must be updated.
Traditional SEO optimization mainly focused on Baidu, with keyword ranking at its core. This logic still holds today, but doing only Baidu is no longer enough. Yunxuan Network Technology now provides website SEO for enterprises covering at least three levels.
1. Search Engine SEO: Turn Your Official Website into a Customer Acquisition Asset
Many corporate websites are built and then left idle, with no continuous updates or keyword layout, and even search engine indexing becomes a problem. Such a website is essentially an electronic business card, not a customer acquisition tool. When we build corporate websites, we incorporate the SEO foundation directly into the architecture: reasonable column structure, indexable page framework, mobile adaptation, loading speed optimization, and standardized title and description writing. Completing these tasks during the website building phase is much easier than making changes later.
After the website goes live, SEO optimization truly begins. Continuous content updates, keyword expansion, internal link layout, and external high-quality link building determine whether an official website can steadily bring organic traffic. A Zhanjiang engineering company we served saw a significant increase in inquiries after integrated operation of its official website and search promotion. This was not achieved by spending heavily, but by solidifying the website's SEO foundation and then amplifying the effect with promotion.
2. Content Platform SEO: Let Users Find You Anywhere They Search
Users don't just search on Baidu; they also search on Douyin, Xiaohongshu, Zhihu, and WeChat Search. Each platform has its own search rules, and whether content can be found depends on whether you have laid it out according to the platform's logic. When conducting full-network brand promotion, Yunxuan Network Technology extends keyword strategies to short video titles, account bios, content tags, and comment interactions, so that enterprise content can be found by precise users on multiple platforms.
3. AI Search Optimization (GEO): Seize the Next Generation Traffic Entry Point
This is the most obvious new change in recent years. When users ask AI questions, AI synthesizes the information it has crawled to generate answers. If your enterprise information is clearly structured, authoritative, and consistently presented across multiple platforms, AI is more likely to cite you. GEO (Generative Engine Optimization) does exactly this: optimizing the visibility and credibility of enterprise content on AI platforms. Yunxuan Network Technology has incorporated this method into its standard service process, helping clients establish brand presence on platforms such as Doubao, Qianwen, and DeepSeek.
SEO optimization, content platform optimization, and GEO optimization are not replacements but叠加 relationships. Whoever lays out first will secure a position in the next round of traffic distribution.
3. Local Customer Acquisition and National Promotion Are Not Either/Or
Many business owners have a misconception: they think that if they do local business, they should only do local promotion, and if they do national business, they should ignore local entirely. In fact, these two can and should be done in parallel.
First, local customer acquisition. For physical stores, engineering services, and commercial wholesale businesses, customers are often within a few kilometers to tens of kilometers nearby. The core of local customer acquisition is to let nearby users with needs see you first when they search. Common methods include Baidu local promotion, map annotation optimization, local life platform operation, short video same-city traffic, and local keyword SEO layout. When serving physical stores, Yunxuan Network Technology uses a combination of short video content and local life platforms to drive traffic, and many stores have seen a noticeable increase in foot traffic.
Next, national promotion. If your products can be shipped nationwide, or your services are not limited by region, there is no reason to limit your market to one city. The key to national promotion is to find customers scattered across the country who have clear needs. Search promotion can target precisely by region and keywords, feed ads can reach by audience profile, and short videos and content platforms can break through regional limits through content itself. A manufacturing factory we served achieved growth in both domestic and foreign trade inquiries through multi-channel full-network brand exposure.
Local customer acquisition and national promotion share the same underlying capabilities: clear brand information, searchable content, and landing pages and customer service systems that can handle inquiries. Once these foundations are solid, the two directions can leverage each other.
4. The Second Half of Digital Marketing: The Real Competition Is in Handling Inquiries
Many companies focus all their energy on 'how to get customers to come' but neglect 'what to do after customers arrive.' This is a regrettable waste.
We have observed a common phenomenon: companies spend a considerable budget on promotion, and calls and inquiries indeed increase, but the conversion rate is low. The reason often lies not in traffic quality but in the handling process. Slow customer service replies, no one available at night, chaotic inquiry records, and untimely follow-ups directly eat into promotion results.
This is why Yunxuan Network Technology has incorporated AI agent building into its service system. A company-exclusive AI intelligent customer service can handle inquiries 24/7, automatically answer common questions, guide lead capture, and organize valid leads for sales follow-up. One client, after launching AI agent customer service, effectively handled nighttime inquiries and improved the lead capture rate. This is not some black technology, but recovering previously lost inquiry opportunities.
In the second half of digital marketing, traffic acquisition capabilities will become increasingly transparent, and the real gap will be in handling and conversion. Website building, promotion, AI tools, and GEO optimization—linking these steps together forms a complete customer acquisition loop.
5. What Yunxuan Network Technology Can Help Enterprises Address
After discussing so many trends, what enterprises care about most is: what can you specifically do, and what problems can you solve for me? Below, we explain clearly by service module.
1. Corporate Website Building: Not Just Good-Looking, but Capable of Customer Acquisition
The websites we build consider customer acquisition goals from the planning stage. How to design page structure, how to organize content, where to place conversion entry points, how to write the SEO foundation, and how to ensure mobile experience—all these are determined before development. After delivery, the enterprise receives not just a page, but a customer acquisition阵地 that can be continuously operated.
2. SEO Optimization and GEO: Make Both Search Engines and AI Recognize You
On the search side, we conduct keyword research, on-page optimization, content updates, and link building to improve the official website's organic ranking on Baidu and other search engines. On the AI side, we do content structuring, authority building, and multi-platform information consistency optimization to increase the probability of being cited in AI platform answers. Doing both together ensures enterprises are present at both new and old search entry points.
3. Baidu Promotion and Feed Ads: Precise Buying, Cost Control
Bidding management is not simply adjusting prices, but a systematic project involving account structure, keyword strategy, creative optimization, landing page matching, and data review. Feed ads test audience targeting and creative capabilities even more. Our approach is to test on a small scale first, find effective combinations, and then scale up to avoid wasting enterprise budgets.
4. Full-Network Brand Promotion and Short Video Traffic: Build Awareness Across Multiple Platforms
Short videos, search engines, local platforms, and content communities—each channel has different user habits, and content strategies must differ. We select key platforms for deep cultivation based on the enterprise's industry and customer characteristics, rather than dabbling in every platform.
5. AI Agent Building: Stop Missing Inquiries in Handling
From organizing enterprise knowledge bases to designing dialogue flows and continuous optimization after launch, we provide complete AI agent building services. It can be a consultation assistant on the official website or a reception tool on WeChat. The core goal is only one: every inquiry gets a response, and every lead is recorded.
6. Full-Service Digital Marketing Management: One-Stop Closed Loop
For enterprises without a dedicated marketing team, full-service management is an option. From website building, promotion, AI tools to GEO optimization, we provide one-stop service. Enterprises only need to connect with one team to run the entire customer acquisition chain. This model is especially suitable for small and medium-sized enterprises that want to systematically do digital marketing but have limited internal resources.
6. A Few Practical Suggestions for Business Owners
Finally, based on our experience serving clients nationwide, here are a few suggestions for business owners considering digital marketing investment.
- Don't wait for the website to be perfect before promoting. Website and promotion can be iterated simultaneously; get started first, then optimize based on data.
- Don't put all your budget on one channel. Multi-entry layout is more resistant to risk.
- Don't ignore AI search. Laying out GEO optimization now costs far less than entering when competition becomes fierce in the future.
- Don't set local and national against each other. Once the underlying capabilities are connected, both markets can be pursued simultaneously.
- Don't just look at traffic; look at lead capture and conversion. Investment in the handling process often has underestimated returns.
The industry is changing, and customer acquisition methods are changing. But one thing remains unchanged: whoever understands the changes earlier and lays out more systematically will get more stable inquiries. Yunxuan Network Technology serves enterprise clients nationwide, from website building, SEO optimization, GEO, to Baidu promotion, feed ads, AI agent building, and full-service digital marketing management. What we do is translate complex changes into actionable customer acquisition solutions for enterprises. If you are thinking about your next step, welcome to chat with us.