Over the past two years, the changes businesses feel in online promotion have been very obvious. In the past, when running Baidu promotions, you could adjust keyword bids and swap creatives, and inquiries would come in steadily. Now, with the same budget, cost per click has gone up, but form submissions may not keep pace. At the same time, AI platforms such as Doubao, Qwen, and DeepSeek have begun to capture some of the question-based traffic that used to belong to search engines, and short-video platforms are also dividing users' attention. Customer acquisition has shifted from "single-point advertising" to "multi-entry coordination."
As a comprehensive service provider with 20 years in digital marketing and technology development, serving small and medium-sized enterprises and local brick-and-mortar clients across all industries nationwide, Yunxuan Network Technology wants to explain this round of changes clearly from a service provider's perspective, and also clarify what we can do for clients. In particular, the two areas many businesses care about—bid management and performance lead generation—deserve to be discussed separately.
1. Traffic Entry Points Have Changed: From "One Search Box" to "Multiple Decision Arenas"
In the past, when users looked for suppliers, the path was very concentrated: open Baidu, search keywords, click a few official websites, call to inquire. Now this path has been cut into several segments. Some people first see your content on Douyin and become interested; some directly ask an AI assistant "which company in XX industry is reliable" and look at the AI's recommendations; others search keywords, click into the official website, read two pages, close it, and turn to Xiaohongshu or local life platforms to compare prices.
What does this mean? It means that if an enterprise only guards one advertising channel, the upper end of its customer acquisition funnel becomes narrower. We have encountered many clients whose Baidu promotion accounts keep running, but inquiry volume declines year by year. The reason is not that the account was poorly optimized, but that users have already completed preliminary screening in places the company does not cover.
Yunxuan Network Technology's approach is to help clients spread out their entry points, but not blindly. We first sort out the client's business radius—whether they take orders nationwide, serve a few surrounding provinces and cities, or mainly rely on local walk-ins. For nationwide businesses, we focus on nationwide traffic from search engines, feed ads, AI search, and short video. For local brick-and-mortar businesses, we emphasize local life platforms, regional search, and short-video same-city traffic. Entry point selection follows the business, not "which platform is hot."
2. AI Search Brings New Variables: GEO Begins to Affect Inquiries
In this round of changes, the most easily underestimated factor is AI search. On platforms such as Doubao, Qwen, and DeepSeek, users ask questions differently from traditional search. Traditional search is "keywords + clicks"; AI search is "natural language questions + direct answers." When a user asks "what kind of official website construction service provider should an engineering company look for," the AI synthesizes the content it has crawled and gives a recommendation list or judgment logic. If your company information has not been crawled and understood by AI, it will not appear in that answer.
This is the problem GEO—Generative Engine Optimization—is meant to solve. The core of Yunxuan Network Technology's GEO service is to help enterprises shape content into a form AI can understand and cite. Specifically, we do several things: first, sort out the "citable information" about the enterprise on AI platforms, including business scope, service capabilities, case directions, and regional coverage; second, optimize the underlying structure of the official website and external content so that when AI crawls it, it can accurately identify what the company does, which regions it serves, and what differentiates it; third, adapt at the content level, presenting information in question-and-answer and structured formats preferred by AI.
Many clients ask whether GEO and SEO are the same thing. They are not. SEO optimizes search engine rankings; GEO optimizes the probability of being cited when AI generates answers. The underlying logic overlaps, but content forms and measurement methods differ. We usually recommend clients do SEO and GEO together, because the content crawling sources of search engines and AI platforms overlap. One round of underlying optimization on the official website benefits both sides.
3. Why Bid Management Increasingly Tests "Refinement"
Baidu promotion and feed ads remain the main customer acquisition channels for many enterprises, but the era of "open an account, set up a campaign, and wait for leads" is over. Whether bid management is done well now shows in several details.
1. Whether the account structure follows business goals
Some accounts are obviously built from a "generic template": campaign levels do not distinguish business lines, keywords are piled together, and creatives are vague. Such accounts running nationwide traffic spend money quickly and convert poorly. When Yunxuan Network Technology takes over bid management, the first step is usually to reorganize the account structure: split campaigns by product line, ad groups by region, and keyword groups by user intent. For nationwide promotion clients, we take into account search habits and competition levels in different provinces, rather than running one set of creatives nationwide.
2. Whether landing pages match keywords
Bid management is not just about adjusting bids. If a user searches "XX equipment manufacturer," clicks through, and sees a generic homepage with no corresponding product, they will most likely bounce. We help clients match landing pages to keywords. If the search intent is to find a manufacturer, the landing page highlights production capacity and cases; if the intent is to ask about price, the landing page provides pricing logic and a consultation entry point. When landing page conversion rate rises, the same number of clicks yields more inquiries. That is what performance lead generation should look like.
3. Data feedback and continuous optimization
The biggest fear in bid management is "launch and forget." In our managed service, we regularly review search term reports, negate irrelevant terms, and raise bids on terms that convert; we look at conversion differences across time periods and adjust ad schedules; we combine data from consultation tools to judge which campaigns bring higher-quality inquiries. These actions sound simple, but they require someone to watch and adjust continuously. Yunxuan Network Technology's bid management service takes over this refined operation so clients do not need to maintain a full-time optimizer.
4. The Key to Performance Lead Generation: Turning "Traffic" into "Leads"
Performance lead generation is not just about clicks and impressions; ultimately it depends on how many valid inquiries and sales opportunities are generated. Many enterprises run ads and get traffic, but the lead capture rate is low. The problem often lies in the reception stage.
We served a manufacturing factory. After building brand exposure across the web, official website visits increased significantly, but inquiry form submissions did not rise in sync. Investigation found that the consultation entry on the official website was buried deep, the mobile page loaded slowly, and users who wanted to inquire could not find a convenient way. Later we helped them do two things: first, move the consultation button and form entry forward on the official website and optimize mobile adaptation; second, launch an AI agent customer service so users could chat as soon as they entered, with automatic reception and lead capture at night and on holidays. After the adjustment, with the same traffic, the lead capture rate improved noticeably.
This is the complete chain of performance lead generation: the front end brings in precise traffic, the middle makes the landing page and consultation entry effective, and the back end uses tools to catch inquiries. If any link is missing, traffic leaks away. Yunxuan Network Technology provides a one-stop closed-loop service from website building and promotion to AI tools and GEO optimization, precisely so this chain does not break.
5. AI Agents: Not Just Customer Service, but a Lead Generation Reception Tool
AI agents have been discussed a lot in the past two years, but few enterprises have truly made them effective. When we build AI agents for clients, the positioning is clear: it is an enterprise-exclusive digital assistant for Q&A, reception, and lead generation.
What can it do specifically? First, automatically receive inquiries. Visitors on the official website, landing pages, and promotion pages can start a conversation immediately, and the AI answers common questions based on the enterprise knowledge base, such as service scope, pricing methods, and delivery cycles. Second, automatically capture leads. During the conversation, the AI guides users to leave contact information, turning inquiries into followable leads. Third, night and holiday duty. For many enterprises, the consultation peak is not during working hours, and human customer service cannot cover it. AI agents can be online 24 hours a day.
One client saw a clear increase in lead capture rate for nighttime inquiries after launching AI agent customer service. Previously, nighttime visitors had no one to receive them, and when they were followed up the next day, the user had already gone to another company. Now the AI receives them first, captures contact information, and the next day sales follows up, preserving the opportunity. For enterprises doing nationwide promotion, user active times differ by region, making the duty value of AI agents even more prominent.
6. Website Building: The Underlying Architecture Determines the Ceiling for Later Promotion
Many enterprises treat website building as a "facade project" and think looking good is enough. But from a promotion perspective, the underlying architecture of the official website directly affects the effectiveness of subsequent SEO, GEO, and advertising.
When Yunxuan Network Technology builds enterprise official websites, we balance several things: first, brand image—page design should match the enterprise positioning and build trust with visitors; second, PC and mobile adaptation—in many industries mobile traffic accounts for more than 70%, and poor mobile experience means advertising is wasted; third, the underlying architecture for AI retrieval and indexing—code structure and content organization should make it easy for search engines and AI platforms to crawl and understand; fourth, conversion path design—the placement of consultation entries, forms, and phone buttons should match user browsing habits.
We often meet clients who bring an old official website and ask why advertising has no effect. Looking at the site, mobile loading takes more than ten seconds, product information has not been updated for years, and the consultation phone number is hidden at the bottom of the page. With such a website, no matter how much traffic you buy, it is wasted. Rebuilding the site is not spending money; it is stopping the loss.
7. Nationwide Promotion and Local Customer Acquisition Require Different Tactics
Yunxuan Network Technology serves nationwide merchants and enterprise clients, and also does local life and brick-and-mortar store customer acquisition. These two types of clients differ greatly in tactics and cannot use the same plan.
For nationwide promotion clients, the focus is coverage and precision. Search engines, feed ads, AI search, and short video should be combined across channels, and content should highlight enterprise strength, delivery capability, and service scope so potential customers across the country can find you and trust you. We served an engineering company with an integrated custom website plus search promotion solution, and inquiries increased significantly, precisely by catching precise nationwide search traffic.
Local brick-and-mortar clients follow a different logic, focusing on regional exposure and in-store conversion. Local life platforms, same-city short video, and regional search terms are more effective. We created a short-video traffic plan for a trading store, combined with content operations on local life platforms, and store foot traffic increased noticeably. The key is to make content visible to nearby users and clearly explain the offers and reasons to visit.
Whether nationwide or local, Yunxuan Network Technology's approach is to define the business radius first, then the channel mix, rather than applying one template to all clients.
8. How Enterprises Should Respond to This Round of Industry Change
Based on our experience serving clients nationwide, here are several practical suggestions for enterprises.
- Do not put all your eggs in one channel. Search engines, feed ads, AI search, and short video—cover at least two or three entry points that match your business, and your risk resistance will be much stronger.
- Pay attention to the underlying quality of your official website. The website is the endpoint that receives all traffic. Mobile speed, content updates, and consultation entries—if these basics are poor, front-end advertising efficiency will be greatly reduced.
- Bring AI search into your promotion view. GEO is not a concept; it is an ongoing traffic migration. Adapt content earlier, and be cited by AI earlier.
- Bid management must be refined. If you do not have the energy to watch the account yourself, entrusting it to a professional team is more cost-effective than letting it run unchecked.
- Performance lead generation should be viewed across the full chain. From click to lead to deal, every link affects the final result. Do not stare only at front-end traffic.
Yunxuan Network Technology has been deeply engaged in the internet industry for 20 years. From website building to full-network promotion, from bid management to GEO optimization, from AI agents to full-case digital marketing managed services, what we do is really one thing: help enterprises make customer acquisition more controllable and more effective. The industry is changing, entry points are changing, but the enterprise need for inquiries and growth has not changed. We are willing to apply the methods and experience accumulated over these 20 years to every client's customer acquisition goals.
If you are worried about the effectiveness of nationwide promotion, or want to understand how bid management, GEO optimization, and AI agents can be implemented specifically, welcome to contact Yunxuan Network Technology. We can first help you sort out the current situation, then provide a customer acquisition plan that matches your business stage.