With 20 years in digital marketing, we often get asked by clients: What exactly can you do for me?
This question sounds simple, but it hides the confusion of many business owners—there are too many promotion companies on the market, with all kinds of claims, and prices ranging from a few thousand to hundreds of thousands. Some say Baidu Promotion alone is enough, some say short videos are a must, and others say AI agents are the future. Who should you listen to?
In this article, Yunxuan Network Technology won't beat around the bush. We'll break down our three core services—Baidu Promotion, Brand Promotion, and AI Agents—one by one. We'll explain the process, who it's suitable for, and what value it brings. After reading, you may not contact us immediately, but at least you'll be able to judge where to spend your money and where not to.
1. Baidu Promotion: Opening an account doesn't guarantee inquiries
Baidu Promotion is the first step into online marketing for many businesses. The logic is straightforward: users search for keywords on Baidu, your ad appears on the search results page, users click and inquire, and you get leads. But anyone who has actually done it knows that opening an account doesn't equal inquiries, and inquiries don't equal sales.
Our complete process for Baidu Promotion
Yunxuan Network Technology's service process for Baidu Promotion roughly consists of six steps:
- Account diagnosis and strategy development: First, review the company's existing promotion account (if any), analyze historical data, and identify where budget is wasted. For new accounts, start by analyzing industry keyword competition and target customers' search habits to develop a投放 strategy.
- Keyword system construction: Don't just pile up all the words you can think of. We layer them by purchase intent—high-intent, medium-intent, and broad traffic words—and set bids and match types accordingly. For example, someone searching for "Which engineering company in Zhanjiang is good" and someone searching for "engineering industry news" have completely different value.
- Ad copywriting and landing page matching: Ad copy determines click-through rate, and the landing page determines conversion rate. We write corresponding copy for each keyword group to ensure users see what they search for, and the page content matches. Many companies overlook this: the copy is beautifully written, but the landing page is the homepage, and users can't find what they want and leave.
- Bid and budget control: Baidu Promotion is a bidding model. If you bid too high, costs are unsustainable; if you bid too low, you get no exposure. We dynamically adjust bids based on real-time competition and conversion data, spending money on time slots and keywords with high conversion rates.
- Data tracking and conversion analysis: Every inquiry call, form submission, and online chat must be traceable to specific keywords and creatives. This way, you know which words actually bring customers and which just burn money.
- Continuous optimization and iteration: Baidu Promotion is not a one-time thing. Weekly data review, keyword adjustments, creative changes, and landing page optimization are the norm. Our core work in managing bidding for clients is continuous optimization.
Who is Baidu Promotion suitable for?
Not all businesses are suitable for Baidu Promotion. Based on our experience, the following types see obvious results:
- Service-oriented businesses with clear search demand: Such as engineering construction, decoration design, legal consulting, education and training, corporate services, etc. When customers have problems, they actively search, and your ad appears to intercept them effectively.
- Industries with high average order value and long decision cycles: Because customers search and compare repeatedly, Baidu Promotion can reach them multiple times, and works better with Brand Promotion.
- Businesses with physical locations wanting to expand online: Baidu Promotion allows geographic targeting, suitable for finding customers nationwide or covering surrounding areas for local stores.
Conversely, if your product is impulse-buy, has a very low average order value, or your target customers don't use Baidu search at all, Baidu Promotion may not be the first choice. We'll be honest and won't push it just to sign a contract.
Core value of Baidu Promotion
The biggest value of Baidu Promotion is precise interception. At the moment users search, their need is most clear. Your ad appearing in front of them means being in the right place at the right time. Compared to passive recommendation of feed ads, Baidu Promotion actively captures demand, and leads are usually more intent-driven.
But the premise is that you manage the account well. We've seen too many companies open accounts themselves, spend a lot of budget, get few inquiries, and conclude that "Baidu Promotion is useless." Actually, it's not the channel that's useless; it's the operation that's not up to par. That's why Yunxuan Network Technology offers bidding management services—professionals do professional things, spending every penny where it counts.
2. Brand Promotion: Let customers see good content when they search for you
If Baidu Promotion is "acquiring new customers," then Brand Promotion is "nurturing familiarity." Many business owners only focus on ads that directly bring inquiries and ignore the value of Brand Promotion. As a result, when customers search for your brand name, they find negative information or nothing; when they want to understand your strength, they can't find any convincing content.
What Brand Promotion actually does
Yunxuan Network Technology's Brand Promotion services cover multiple channels and content formats:
- Search engine brand occupancy: When users search for your company name or brand words, ensure the first page shows your official website, positive news, and quality cases, not competitor ads or irrelevant information. We build a brand search moat through official website SEO optimization, news source publishing, encyclopedia entries, etc.
- Full-network content distribution: Turn your company story, product advantages, and service cases into articles, Q&As, and video scripts, and distribute them to major platforms. Including but not limited to: Baijiahao, Toutiao, Zhihu, Sohu, NetEase, Douyin, WeChat Channels, etc. Let potential customers see you on different platforms.
- Short video content operation: Douyin and WeChat Channels are important battlegrounds for enterprise customer acquisition now. We plan topics, write scripts, and guide shooting based on your industry characteristics, turning professional content into short videos that users are willing to watch and understand. For example, engineering companies can shoot construction processes and material explanations; retail stores can shoot product demonstrations and customer testimonials.
- Local life platform promotion: For businesses with physical stores, store decoration, review management, and event planning on platforms like Dianping, Meituan, and Amap are also part of Brand Promotion. When local customers search for nearby services, if your store ranks high and has good reviews, foot traffic naturally increases.
- Word-of-mouth and Q&A maintenance: On platforms like Zhihu, Baidu Knows, and Tieba, lay out brand-related Q&A content. When potential customers search for "How is XX company" or "Which company in XX industry is good," they see professional and positive answers.
Who is Brand Promotion suitable for?
Brand Promotion is suitable for almost all businesses that want long-term operation, but the following types especially need it:
- Growing enterprises transitioning from "doing orders" to "building a brand": Previously relying on relationships and channels for orders, now wanting to build their own brand influence and have customers come to them.
- Industries with fierce competition and serious homogenization: When products and services are similar, who do customers choose? They choose the one they've heard of, searched for, and find reliable. Brand Promotion solves the problem of "trust in advance."
- Enterprises with nationwide customer acquisition needs: Brand Promotion is not limited by region. Through full-network content distribution, potential customers across the country can see you. We've served many companies that expanded their business from local to national markets through Brand Promotion.
- Enterprises needing to improve inquiry conversion rates: Brand Promotion combined with Baidu Promotion creates a 1+1>2 effect. When customers click on an ad and then search for your brand, seeing a lot of positive content naturally increases trust and the probability of closing a deal.
Core value of Brand Promotion
The value of Brand Promotion is not immediate, but it is the "foundation" for enterprise customer acquisition. Without Brand Promotion, your advertising is like building on sand—traffic comes, but trust doesn't, and conversion rates can't improve. With Brand Promotion, customers can see you, understand you, trust you at every stage of the decision chain, and ultimately choose you.
We often tell clients: Baidu Promotion is the "final kick," Brand Promotion is the "midfield organization." Without midfield passes, even the best striker can't get the ball.
3. AI Agent: A 24/7 customer acquisition receptionist
This is a key service direction Yunxuan Network Technology has invested in over the past two years, and it's something many business owners are not yet familiar with but very worth paying attention to. Simply put, an AI Agent is an intelligent customer service deployed on your official website, official account, mini-program, or WeCom. It can automatically answer customer questions, guide lead capture, screen intent customers, and even complete appointments and orders directly.
How AI Agents work
We build AI Agents for enterprises, usually including the following steps:
- Requirement research and knowledge base organization: First understand your business, products, and common customer questions. Organize product information, service processes, pricing logic, after-sales policies, etc., into a structured knowledge base. This is the foundation for the AI Agent to be "smart."
- Dialogue flow design: Design dialogue logic based on common customer inquiry paths. For example, how should the AI answer price questions professionally without revealing the bottom line; how to use cases and data to persuade when customers ask about results; how to guide lead capture when customers hesitate. These all require careful design.
- Agent training and testing: Train the AI with real customer questions so it can accurately understand various phrasings. Then conduct multiple rounds of testing to ensure accurate answers, natural tone, and no nonsense.
- Multi-channel deployment: Connect the AI Agent to corporate official websites, WeChat official accounts, mini-programs, Douyin private messages, Baidu Aifanfan, and other channels. Customers get instant responses no matter which channel they come from.
- Data tracking and continuous optimization: After launch, continuously monitor dialogue data to see which questions the AI answers poorly and where customers drop off, then continuously optimize the knowledge base and dialogue flow.
Who is AI Agent suitable for?
The value of AI Agents is especially obvious for the following types of businesses:
- Teams with high inquiry volume but limited manpower: Customer inquiries are concentrated during working hours, and no one is available after hours, leading to massive lead loss. AI Agents can be online 24/7, promptly handling nighttime inquiries.
- Enterprises with complex product lines and high customer service training costs: New customer service staff are slow to get up to speed, and unprofessional answers affect conversion. AI Agents can unify script standards, ensuring every customer gets a professional response.
- Enterprises running Baidu Promotion and feed ads: Ads bring traffic, but if the landing page has no immediate reception, customers leave before waiting. AI Agents can respond immediately, turning traffic into leads.
- Enterprises wanting to improve inquiry conversion rates: Many customers don't close immediately after inquiring and need continuous follow-up. AI Agents can automatically record customer needs, tag them, and regularly follow up, slowly warming "cold leads" into "hot leads."
Core value of AI Agents
The most direct value of AI Agents is improving lead capture rate. After deploying AI Agents for clients, we generally see a significant increase in lead capture rate for nighttime inquiries. Previously, inquiries after 10 PM went unanswered, and the next day the customer had already gone to another company. Now the AI Agent replies instantly, customer information is captured, and sales can follow up the next day.
The deeper value is reducing labor costs and improving service consistency. One AI Agent can handle dozens or hundreds of customers simultaneously, without getting tired, emotional, or saying the wrong thing. For enterprises acquiring customers nationwide, AI Agents can also solve time zone and language habit issues in different regions.
Another easily overlooked point: the dialogue data accumulated by AI Agents is an important basis for optimizing promotion strategies. What customers care about most, what prices they are sensitive to, and at which stage they hesitate—this information can in turn guide Baidu Promotion keyword selection and Brand Promotion content direction.
4. How do the three services work together? A complete customer acquisition chain
Individually, Baidu Promotion, Brand Promotion, and AI Agents each have value. But what truly improves enterprise customer acquisition efficiency is linking them together.
When serving clients nationwide, we usually coordinate them as follows:
- Step 1: Use Baidu Promotion for precise customer acquisition. Target search users with clear needs, show them ads, and bring in the first wave of traffic.
- Step 2: Use Brand Promotion to build trust. Customers who click on ads may not know you yet. At this point, they may search for your brand name and see your official website, news, cases, and reviews, building trust.
- Step 3: Use AI Agents to convert. When customers show interest on the official website or landing page, the AI Agent immediately receives them, answers questions, guides lead capture, and records needs. Even if customers inquire at midnight, they get a response.
- Step 4: Use data to feed back and optimize. Customer questions recorded by AI Agents, conversion data from Baidu Promotion, and content feedback from Brand Promotion are aggregated and analyzed to guide the next round of advertising strategy and content direction.
Once this closed loop runs, customer acquisition is no longer "luck" but a trackable, optimizable, and replicable system.
5. FAQ
1. Do these three services have to be done together?
Not necessarily. Businesses with limited budgets can start with the most urgent part. For example, if you don't even have a website, start with website construction and basic SEO; if you have a website but no traffic, start with Baidu Promotion; if you have traffic but low lead capture rate, start with AI Agents. We'll give advice based on your actual situation and won't push packages.
2. Which is more important, Baidu Promotion or Brand Promotion?
In the short term, Baidu Promotion; in the long term, Brand Promotion. If you stop Baidu Promotion, traffic stops; Brand Promotion is a continuously accumulating asset. The ideal state is to combine both: use Baidu Promotion for quick customer acquisition and Brand Promotion to build the brand.
3. Will AI Agents give wrong answers and offend customers?
This depends on the design of the knowledge base and dialogue flow. We set up common questions, sensitive questions, and transfer-to-human rules to ensure the AI answers within its capabilities and transfers to a human when out of scope. It undergoes multiple rounds of testing before launch and continuous optimization after. From our clients' feedback, the AI Agent's answer accuracy and customer satisfaction are high.
4. Do you serve customers nationwide?
Yes. Yunxuan Network Technology serves small and medium-sized enterprises and local physical customers across industries nationwide. No matter which city you are in, we can complete requirement research, solution development, service delivery, and after-sales support through online communication. Our office is in Zhanjiang, but our service scope covers the whole country. Please rest assured.
5. How long until I see results?
Baidu Promotion usually shows traffic and inquiry changes within a few days after launch; Brand Promotion takes 1-3 months to gradually accumulate content weight; AI Agents take effect immediately after deployment, and lead capture rate improvement can be observed within 1-2 weeks. The specific timeline depends on industry competition, budget scale, and execution quality. We'll give reasonable expectations and won't exaggerate promises.
6. Final words
Yunxuan Network Technology has been in digital marketing for 20 years, serving engineering companies, manufacturing factories, retail stores, service-oriented enterprises, and various types of clients. We deeply understand that business owners need not fancy concepts but real inquiries and sales.
Baidu Promotion, Brand Promotion, and AI Agents—these three services are what we believe are the most worthwhile investments for enterprise customer acquisition in the current environment. Baidu Promotion solves "finding you," Brand Promotion solves "trusting you," and AI Agents solve "keeping you." Together, they form a complete chain from traffic to lead capture to sale.
If you are considering how to do online promotion, or have already done it but the results are not ideal, welcome to contact Yunxuan Network Technology. We'll first understand your business, then give advice. We won't push unsuitable solutions; for suitable ones, we'll see them through.