Many business owners ask us: How can online promotion actually deliver results? Is Baidu Ads just burning money? Why are we still getting no inquiries after running feed ads? Behind these questions lies a lack of clarity about the logic of performance-based lead generation. Yunxuan Network Technology has served SMEs nationwide for 20 years. Today, we will thoroughly explain the implementation of this combination of online promotion, Baidu Ads, and performance-based lead generation, hoping to help companies struggling with promotion budgets avoid detours.
The Essence of Online Promotion: Not Buying Traffic, But Buying Inquiries
Many companies equate online promotion with paying for clicks and impressions, only to see their budgets exhausted with few inquiries. We always emphasize to our clients that the ultimate goal of online promotion is performance-based lead generation—obtaining quality inquiries, not just traffic numbers. Baidu Ads, feed ads, and Douyin promotion are all means to acquire traffic, but whether that traffic converts into customers depends on your landing pages, your response scripts, your brand credibility, and even your response speed.
When Yunxuan Network Technology creates an online promotion plan for a client, the first step is not to rush into opening accounts or setting keywords, but to conduct a comprehensive digital marketing diagnosis. We analyze your industry characteristics, target customer profiles, and competitors' promotional activities, then determine the primary channels based on your budget. For example, for construction machinery companies, Baidu search intent is strong, so Baidu Ads is the main channel; for FMCG stores, Douyin and local life platforms may be more direct; for B2B manufacturing plants, SEO combined with industry vertical platforms yields more lasting results. No single solution fits all companies, which is why we insist on customized services.
The Logic of Baidu Ads for Lead Generation: Keywords, Creatives, and Landing Pages as a Trinity
Baidu Ads is one of the most mature channels for search-based customer acquisition, but many companies fail to see results because they only set up the account without overall optimization. When Yunxuan Network Technology helps clients with Baidu Ads, we refine it from three levels.
Keyword Strategy: Precision Over Breadth
Many companies prefer broad keywords like "machinery," "renovation," or "training." These have high search volumes but extremely low conversion rates and high click costs. We use Baidu Ads backend data analysis, combined with the client's business context, to filter out high-purchase-intent long-tail and geo-targeted keywords. For example, for a stainless steel processing company, we wouldn't just bid on "stainless steel" but on terms like "Zhanjiang stainless steel processing factory" or "304 stainless steel custom manufacturer." Although search volumes are lower, the people who come in are mostly ready to request quotes. Keywords are the cornerstone of Baidu Ads; once this is solid, creatives and landing pages become meaningful.
Creative Writing: Attract Clicks, But Also Filter Out Invalid Traffic
Creatives are the first impression users see. We don't pile up selling points; instead, we write from the customer's perspective, using the language they search with. For instance, if a user searches "Which website building company is good?" the creative should highlight "20 years of experience," "Serving nationwide," and "Free consultation," making the searcher feel you understand them. At the same time, the creative should include filtering information such as price, service scope, and case studies to keep out those who are just browsing. This way, the people who click in have clearer intent, and conversion rates naturally rise.
Landing Page Optimization: Carry Traffic and Complete Inquiry Conversion
The final landing page for Baidu Ads determines how many inquiries you retain. Many companies use their homepage as the landing page, but homepages are cluttered, users can't find what they need, and bounce rates are high. Yunxuan Network Technology creates separate landing pages for each campaign with a clear structure: the first screen highlights core selling points and a call-to-action button, the middle showcases case studies and proof of capability, and the bottom provides a form or phone entry point. Additionally, landing page load speed, mobile responsiveness, and the number of form fields all affect conversion. We've tested that reducing form fields from five to three can increase conversion rates by over 30%. These details are key to performance-based lead generation.
Performance-Based Lead Generation Goes Beyond Baidu Ads: SEO, GEO, and Feed Ads Work in Synergy
Many clients ask if Baidu Ads alone is enough. Our answer is that if your budget is limited, you can start with Baidu Ads, but for long-term low-cost customer acquisition, you must pair it with SEO and GEO optimization. Baidu Ads is buying time with money; SEO is saving money with time. The two complement each other to make lead generation sustainable and stable.
SEO Optimization: Turn Your Website into a 24/7 Salesperson
When Yunxuan Network Technology performs SEO, we start with website structure and technical aspects. Many old websites have messy code, slow loading, and no mobile adaptation, making it difficult for search engines to crawl and rank them. We restructure the website, optimize TDK, internal links, and external links, and produce high-quality original content to gradually improve keyword rankings. SEO takes time—typically three to six months—but once rankings improve, the cost per acquisition is extremely low, and brand exposure is something money can't buy.
GEO (Generative Engine Optimization): Seize AI Search Traffic
AI search has developed rapidly in recent years. Platforms like Doubao, Qianwen, and DeepSeek have become new entry points for users seeking information. If companies don't do GEO optimization, they may be ignored in AI recommendations. Yunxuan Network Technology has already helped many clients with GEO optimization. The method involves optimizing the structured data, Q&A matching, and authority signals of website content according to the crawling patterns of AI platforms, so that when AI answers user questions, it prioritizes your company's information. For example, if a user asks "Which network company in Zhanjiang is reliable?" and AI recommends you, that's a free, high-intent inquiry. GEO optimization is a new opportunity; the earlier you start, the more advantage you gain.
Feed Ads: Amplify Brand Voice and Supplement Precision Traffic
Baidu feed ads and Douyin promotion are suitable for brand exposure and interest stimulation. We create audience packs based on user profiles and push ads to people who might be interested. The creative materials for feed ads are crucial; videos and images must grab attention. We typically produce multiple sets of materials for A/B testing and continuously optimize click-through and conversion rates. Feed ads and Baidu search ads work together—one intercepts, the other stimulates—to maximize results.
Online Promotion Pitfall Guide: Things You Should Never Do
Through serving clients, we've summarized common online promotion mistakes. Here are some reminders.
Don't Just Look at Clicks; Look at Cost per Inquiry
Many companies only look at backend click counts and think more clicks mean better results. But in reality, high clicks may mean more invalid traffic and wasted money. We advise business owners to focus on cost per inquiry and the number of valid inquiries. Yunxuan Network Technology provides detailed monthly promotion reports, analyzing the conversion of each keyword and creative, and adjusts strategies promptly. If a keyword spends money without inquiries, we decisively pause it and shift the budget to better-performing keywords.
Don't Frequently Switch Promotion Agencies
Online promotion is a continuous optimization process; no one can guarantee results on the first day. Some companies switch service providers after a month or two without seeing results, and all previous efforts go to waste. When we work with clients, we typically sign a service period of at least three months. The first month is for basic setup and testing, the second for optimization, and the third for gradual scaling. If there's no significant improvement after three months, clients can terminate the contract at any time, but most clients see inquiry growth by the second month.
Don't Ignore the Accumulation of Brand Reputation
Performance-based lead generation isn't just about traffic conversion; it also involves building brand trust. If a customer searches your company name on Baidu and the first few results are negative, they may leave even after clicking your ad. Yunxuan Network Technology helps clients optimize brand reputation, including Baidu Baike entries, news source releases, and Q&A platform maintenance, ensuring the brand appears positive in search results. These efforts don't directly bring inquiries but significantly improve conversion rates.
Yunxuan Network Technology's Full-Chain Services: From Website Building to Lead Generation, One Team Handles It All
We often encounter clients whose website was built by Company A, promotion by Company B, and SEO by Company C, resulting in finger-pointing and no accountability when results are poor. Yunxuan Network Technology offers full-chain services, from corporate website construction to Baidu Ads, SEO, GEO, feed ads, and AI agent setup, all within one team. This has several advantages:
- The website is planned with SEO and GEO architecture from the start, avoiding rework later.
- Promotion landing pages and the official website have a consistent style, providing a seamless user experience and higher conversion rates.
- Data is integrated, allowing us to analyze the entire lead generation funnel and continuously optimize each step.
For example, a Zhanjiang engineering company we served initially only did Baidu Ads, which performed well but at a high cost. Later, we helped them rebuild their website and implement SEO and GEO. After six months, organic search inquiries accounted for over 40% of total inquiries, and overall cost per acquisition dropped by 30%. That's the value of full-chain synergy.
Who Should Do Online Promotion? SMEs Nationwide Can Find Their Own Strategy
Our clients span the country, from coastal trading companies to inland manufacturing plants and local restaurants. Online promotion isn't exclusive to large enterprises. SMEs can achieve performance-based lead generation as long as they choose the right channels and methods.
Manufacturing Plants: Focus on Baidu Ads + SEO to Capture Procurement Intent
Manufacturing clients have long decision cycles and frequent search behavior. Baidu Ads can precisely reach procurement staff actively looking for suppliers. Meanwhile, SEO for industry keywords brings long-term free traffic. We recommend factory clients allocate 60% of their budget to Baidu Ads and 40% to SEO.
Local Stores: Focus on Douyin Promotion + Local Life Platforms to Attract Nearby Customers
For local service stores like restaurants, beauty salons, and renovation companies, Douyin promotion and local life platforms are more direct. We help stores shoot short videos, create group-buy packages, and use Douyin's local traffic push to reach users within a three-to-five-kilometer radius. This method has low acquisition costs and high store visit rates.
Tech Companies: Focus on GEO Optimization + AI Agents to Seize Future Entry Points
Tech companies have fast product updates, and customers like to use AI search to understand trends. We recommend these companies start GEO optimization early and build their own AI agents so customers can get instant answers on the website, increasing lead submission rates.
How Long Until Online Promotion Shows Results? A Realistic Expectation
This is the most common question we get. We don't promise "results in a week," but we can give you a realistic timeline:
- Baidu Ads: Account setup and testing take one to two weeks, followed by gradual optimization. You can generally see inquiries within a month.
- SEO: Rankings start to appear in three to six months, with significant results after six months.
- GEO: AI platforms start indexing in two to three months, with increasing results from continuous optimization.
- Feed Ads: Immediate volume, but requires continuous testing of creatives; data stabilizes after two weeks.
Overall, a complete performance-based lead generation system requires a three-to-six-month setup and optimization period. We advise companies to be mentally prepared and not give up due to short-term lack of results. Yunxuan Network Technology aligns expectations with clients at the start and sets phased KPIs so every step is measurable.
Conclusion: Online Promotion Has No Shortcuts, But It Has Methods
Online promotion and performance-based lead generation are ultimately a refined operational battle. Baidu Ads, SEO, GEO, and feed ads each have their value and limitations. Yunxuan Network Technology is willing to be the one who helps you combine channels and nail down the details. If you're struggling with lead generation, feel free to talk to us first. We'll provide practical promotion advice based on your industry and budget. After all, in 20 years, we've served countless companies that went from zero to stable customer acquisition, and we know which path is worth taking.