Over the past year, we have clearly felt a shift: more and more clients have searched for our services through AI tools like Doubao, DeepSeek, and Qwen before formally contacting us. Their questions are no longer simple like 'Do you build websites?' but rather 'Can you help us optimize our results in AI searches?' This detail reflects a deep transformation in the digital marketing industry—users' search habits are moving from traditional search engines to generative AI.
As a digital marketing and technology development service provider with 20 years of industry experience, Yunxuan Network Technology receives consultations from all over the country every day—from manufacturing plants in the Pearl River Delta to trading companies in the Yangtze River Delta, from engineering firms in the southwest to local service providers in the north. We have found that regardless of company size or industry, everyone is facing the same issue: when AI starts making decisions for users, how should enterprises adjust their online promotion? In this article, we will discuss from a service provider's perspective how industry changes affect customer acquisition and how enterprises should respond.
1. The Way Users Access Information Has Changed, and Enterprises Must Adapt Their Customer Acquisition Logic
In the past, users who wanted to learn about a product would open Baidu, search for keywords, and then browse the search results page, clicking on links one by one. As long as a company did good website SEO and ranked on the first page of Baidu, it could secure stable traffic. But now, more and more people—especially the younger generation—prefer to ask AI directly: 'Which online promotion company has a good reputation?' 'Which Zhanjiang online promotion company is reliable?' 'What should SMEs pay attention to when building a foreign trade website?' AI will synthesize information from across the web and provide a recommended list. In that list, whoever's information is cited more frequently and positively gets the exposure opportunity.
This change brings two direct impacts: First, traditional Baidu SEO remains fundamental, but its ranking logic is being overridden by AI's crawling and summarization logic. Second, a company's brand information no longer appears only on search results pages; it may be distilled by AI into a summary or a recommendation reason. If your website content, press releases, Q&As, encyclopedia entries, industry reports, etc., are not effectively crawled and trusted by AI, then even if you rank well on Baidu, you may be ignored in AI recommendations.
This is what we call 'Generative Engine Optimization' (GEO)—optimizing enterprise content according to AI platforms' search rules so that brand information is accurately cited and prioritized by AI. Many clients find this concept unfamiliar at first, but for Yunxuan Network Technology, it is actually a continuation and upgrade of the past 20 years of website SEO, content marketing, and brand PR. The official websites we build for clients are designed from the start with the underlying architecture for AI retrieval and indexing. The press releases we write also balance keyword placement and semantic clarity. Therefore, when the AI search era arrived, our clients were able to adapt faster because their content assets already had the foundation to be understood and trusted by AI.
2. Generative Engine Optimization Is Not Mysterious; It Is a Synergy of Content, Technology, and Strategy
Business owners often ask us: 'Is GEO just advertising within AI?' No. Generative engine optimization shares similarities with traditional SEO, but its logic is more complex. When AI answers questions, it does not simply look at webpage authority; it considers multiple dimensions such as content authority, relevance, structural clarity, and user interaction data. It even analyzes whether your content solves users' actual problems and includes specific data, cases, or steps.
Therefore, when we do GEO optimization, we usually start from three levels. First, the content level: We help clients reorganize the core copy on their official websites, ensuring that each product page and solution page has a clear problem-oriented structure and answer format. For example, an engineering equipment company's website should not just say 'We have good quality,' but rather 'How we solve equipment failure problems in engineering,' accompanied by specific technical parameters, application cases, and FAQs. This way, when AI answers 'Which engineering equipment company is good?' it is more likely to cite your content.
Second, the technical level: Website loading speed, mobile experience, and structured data markup all affect AI's crawling efficiency. Yunxuan Network Technology's website building service has never been just about creating a beautiful template; we embed technical optimizations for AI retrieval and indexing. We add Schema markup at the code level so AI can more accurately understand the type and relationship of page content. We optimize URL structure and internal linking logic to ensure AI crawlers can efficiently traverse the entire site. These technical details may not be noticed by ordinary enterprises, but they are the foundation of GEO effectiveness.
Third, the strategy level: GEO is not a one-time deal; it requires continuous content updates and external signal building. AI will reference your brand's mention frequency across the web, news media reports, user reviews, and more. Therefore, when we do brand promotion for clients, we deliberately arrange high-quality knowledge Q&As and industry analysis articles, ensuring these contents can be crawled by AI platforms. For example, when we promoted a local engineering company in Zhanjiang, we not only optimized their official website but also published technical articles and case studies on multiple industry platforms. A few months later, the client reported receiving several inquiries from outside the city, and the callers mentioned they saw the company in AI recommendations. That is the tangible inquiry brought by GEO.
3. Zhanjiang Online Promotion and the National Market Are Not Contradictory; the Key Lies in a Synergistic Approach
Our company is located in Zhanjiang, but our service scope covers the whole country. Clients often ask: 'If you are in Zhanjiang, how can you help us with national promotion?' In fact, the physical distance in digital marketing has long ceased to be an obstacle. Zhanjiang has a large number of physical stores, engineering companies, and trading businesses, whose customer acquisition needs have both local attributes and potential for national expansion. The advantage of Yunxuan Network Technology lies precisely in our understanding of local market characteristics and our methodology for serving clients nationwide.
Taking Zhanjiang online promotion as an example, local physical businesses need precise local traffic, such as optimization on Baidu Maps, Amap, Dianping, and Douyin local channels, so that nearby customers can quickly find you. Our 'Local Life and Physical Store Customer Acquisition' service is designed for such needs. We helped a building materials store in Zhanjiang optimize its Douyin local videos and search keywords, and within a month, in-store consultation volume increased by 40%.
At the same time, many Zhanjiang enterprises are export-oriented, such as aquatic product processing, small appliance manufacturing, and agricultural e-commerce, whose target markets are national or even global. For these clients, we focus on nationwide brand promotion and inquiry conversion. We use a combination of Baidu promotion, feed ads, SEO optimization, and GEO optimization to help them reach target customers across the country. Moreover, in our served cases, many clients have used a combination strategy of 'local keywords + national industry keywords' to not only defend their local market but also open up external channels. Therefore, Zhanjiang online promotion and national promotion are not an either/or choice; they can work in synergy.
4. AI Agents and Intelligent Customer Service: Making Inquiry Conversion Independent of Manual Monitoring
Many business owners complain to us: 'We spend a lot on advertising, but many inquiries come in at midnight, and we simply can't answer them.' This is a common pain point for many SMEs. Traditional promotion models often rely on manual customer service, but manual customer service cannot be online 24/7, and for repetitive questions, the response efficiency is low. This is where AI agents add value.
Yunxuan Network Technology builds AI agents for enterprises, which are essentially enterprise-specific intelligent digital assistants. They can be embedded in official websites, WeChat official accounts, mini-programs, or even directly linked to Baidu promotion landing pages. When a user clicks on an ad, the AI agent proactively greets them, asks about their needs, answers common questions, and recommends suitable products or services based on the user's intent. If the user leaves a phone number or WeChat, the AI automatically records it and syncs it to the sales team. This way, even inquiries that come in at midnight are promptly attended to, and the lead capture rate naturally increases.
We have a manufacturing client whose official website inquiry volume was consistently low because visitors could not find anyone to ask and would leave after browsing. After launching an AI agent, we set up automatic responses for common questions about product models, prices, delivery times, after-sales service, etc., and guided visitors to fill out inquiry forms. Two months later, the client's official website inquiry volume increased by 120%, with many inquiries coming in after work hours and on weekends. The business owner was surprised, saying that these leads had previously been lost.
More importantly, AI agents can form a closed loop with GEO optimization. When AI recommends your brand in search results, users click into your website, and the agent can take over the conversation, completing the conversion from traffic to inquiry. This is what we call 'performance-based customer acquisition'—not just bringing traffic, but bringing leads that can be converted.
5. How Can SMEs Nationwide Implement This? Yunxuan Network Technology Offers a Three-Step Plan
Facing industry changes, many business owners feel anxious and do not know where to start. As a service provider, we suggest that SMEs nationwide follow these three steps to gradually build a customer acquisition system adapted to the AI era.
Step 1: Self-Assess Your Content Assets to Lay the GEO Foundation
First, check your official website: does it clearly answer the most important questions users have? Who are you? What do you offer? What makes you different? Why choose you? If these contents are vague, AI will find it hard to vouch for you. Also, check whether your website is mobile-friendly, loads quickly, and has structured data markup. These are the basics of GEO optimization. If you cannot do it yourself, you can seek professional service providers like Yunxuan Network Technology. We offer website SEO audits and GEO optimization services to help you identify issues and provide improvement plans.
Step 2: Build a Presence Across the Web to Increase the Chances of Being Cited by AI
In addition to your official website, your brand information should also appear on industry media, Q&A platforms, social media, B2B platforms, etc. AI will reference these external sources when generating answers. Therefore, we recommend that enterprises regularly produce valuable content, such as industry trend analyses, product usage guides, and customer case breakdowns. If you do not have the time to write, you can also commission us to manage content on your behalf. We will plan and publish text, images, and videos suitable for AI crawling based on your business characteristics.
Step 3: Introduce AI Agents to Improve Inquiry Conversion Efficiency
Once traffic starts coming in, you need a tool to handle it. AI agents are currently the most cost-effective option. They can be online 7x24, automatically answer common questions, filter high-quality leads, and integrate with your CRM system. Yunxuan Network Technology's AI agent building service covers everything from knowledge base construction and conversation flow design to multi-platform integration. Moreover, we continuously optimize the agent's response strategies based on actual operational data to ensure that inquiry conversion rates keep improving.
6. In the Future, Digital Marketing Competition Will Be a Comprehensive Competition of 'Content + Technology + Service'
With the proliferation of generative AI, the barriers to digital marketing are actually rising. In the past, you could get leads just by running Baidu ads; now, you need to simultaneously handle website SEO, GEO optimization, content marketing, intelligent reception, and continuously monitor data and adjust strategies. This is a significant challenge for SMEs without a professional team.
This is where Yunxuan Network Technology adds value. We do not simply sell a single service; we provide a full-chain solution from website building to promotion to AI tools. Clients only need to tell us their business goals and budget, and we will plan the most suitable combination. For example, for a newly established foreign trade company, we might suggest starting with 'custom website + Baidu promotion + GEO optimization' to build a foundation. For a local restaurant chain, we might recommend 'Douyin local + feed ads + AI agent' for rapid customer acquisition. Every plan is tailored based on the client's actual needs and market changes.
We have served many clients from different industries and regions, but they all share one common trait: a willingness to embrace change. Those who began GEO optimization in 2024 have already gained an advantage in AI search. Those who adopted AI agents have maintained stable inquiry volumes even during off-seasons. We believe that in future digital marketing competition, enterprises that are adept at using tools and leveraging professional teams will go further.
If you have also felt the changes in the search environment or are struggling with customer acquisition, why not talk to Yunxuan Network Technology? Whether it is Zhanjiang online promotion, website SEO, GEO generative engine optimization, or AI agent building, we can provide professional advice and implementation services. With 20 years of deep cultivation, we have always accompanied SMEs nationwide through every marketing transformation.