Over the past two years, the battlefield for enterprise customer acquisition has visibly changed. Baidu Search is no longer the sole dominant player; Douyin, Xiaohongshu, and WeChat Channels have taken a large share of users' attention. More importantly, AI platforms such as Doubao, Tongyi Qianwen, and DeepSeek are becoming new information entry points. Users no longer rely only on keyword searches; they directly ask AI questions like "Which renovation company is reliable?" or "Which nearby manufacturers have engineering qualifications?" The migration of traffic entry points means that if businesses stick to old channels and old methods, customer acquisition costs will only keep rising. As a digital marketing and omnichannel promotion service provider serving small and medium-sized enterprises nationwide, Yunxuan Network Technology clearly feels the impact and opportunities brought by this wave of change while serving clients. In this article, we start from industry trends and discuss what enterprises are experiencing in customer acquisition and how we help clients respond.
1. Traffic Entry Points Have Changed: From "Keywords" to "Conversational Search"
The logic of traditional SEO revolves around keyword rankings on search engines such as Baidu. Users enter keywords, and businesses strive for prominent placement. This approach is still effective today, but its boundaries are being broken. On the one hand, the answers given by AI platforms are often integrated "direct conclusions," and users may no longer click links. On the other hand, which content AI cites as the source of its answers depends on the platform's crawling and understanding of content across the web. In other words, if a business only does traditional website SEO and ignores content layout on AI platforms, it may well be "invisible" at the new entry points.
This is exactly the background against which we launched GEO (Generative Engine Optimization). GEO is not mysticism; its core is to make a company's brand information, products and services, and case content appear in the knowledge bases of AI platforms in a structured and understandable way. We help clients organize their content systems and optimize for platforms such as Doubao, Qianwen, and DeepSeek so that enterprises can be accurately recommended when users ask questions. For example, a client in industrial equipment used to bid only on Baidu keywords. Now, through GEO optimization, when users ask "Which company's XX equipment is of good quality?" the AI answer can include the company's brand and advantages, which is equivalent to securing an early position in AI search.
It should be noted that GEO optimization is not a one-time deal; it requires continuous content production and platform tracking. We recommend that enterprises include GEO in their regular omnichannel marketing budget and combine it with website SEO and feed ads, rather than waiting until traffic is completely lost before remedying the situation.
2. Channel Fragmentation: Omnichannel Marketing Is Not "Opening an Account on Every Platform"
When many business owners hear "omnichannel marketing," their first reaction is to "do Douyin, Kuaishou, Xiaohongshu, Baidu, and official accounts all at once." The result is often that content is published on every platform, but no platform is done thoroughly. Labor costs go up, yet inquiries do not increase. Channel fragmentation is a fact, but the response is not blind volume expansion; it is strategically choosing a combination that matches one's own business.
When serving clients nationwide, Yunxuan Network Technology usually first conducts a round of "channel fit diagnosis": Who are the target customers? How long is the decision-making chain? What is the average order value? Is it a local service or a nationwide business? For example, for companies providing engineering qualification services, customers have long decision cycles and clear search intent. Baidu promotion plus official website SEO is the basic foundation, supplemented by content accumulation on Zhihu and Baijiahao to build trust. For clients in fast-moving consumer goods or store retail, short videos on Douyin plus local life platforms are more efficient for lead generation. We do not apply one template to all industries; we configure channels according to the client's actual business model.
The essence of omnichannel marketing is "letting customers see you at multiple touchpoints, with consistent information at every touchpoint." What we build for clients is not just an account matrix, but also a process for content distribution and inquiry handling: customers brought in by short videos are responded to immediately by AI agent customer service; customers coming from search ads are seamlessly connected to landing pages and official website content; and leads from all channels enter the customer management system in a unified way to avoid losing leads. This approach has been validated in a manufacturing factory's omnichannel brand exposure project. Through multi-channel content layout, the client achieved dual growth in both international and domestic inquiries.
3. The Difficulty of Nationwide Promotion: Not Reaching Widely, but Catching Effectively
Many enterprises wanting to expand into the national market first think of increasing the geographic targeting of Baidu promotion. But the challenge of nationwide promotion is not "reaching widely"; it is "catching effectively." Users in different regions have different search habits, dialect expressions, and brand awareness. If the official website and landing pages are still cookie-cutter templates, conversion rates will naturally not improve.
When helping clients with nationwide promotion, we focus on solving three problems. First, the underlying architecture of the official website must support rapid expansion across multiple regions, languages, and businesses, while also accommodating PC, mobile, and AI search indexing. Second, landing pages must be dynamically adapted to search terms in different regions. For example, "Zhanjiang online promotion" and "nationwide online promotion" reflect different user intents, so page content should have different emphases. Third, inquiry handling must keep up. Nationwide customers may inquire at any time. AI agent customer service can respond 24/7, automatically complete preliminary Q&A and lead capture, and the human team can follow up the next day, avoiding the waste of nighttime leads.
Take a Zhanjiang engineering company we served as an example. The client initially wanted only local business, but later wanted to expand nationwide. We helped replan its official website structure, added regional service pages and case displays, coordinated with search promotion for nationwide geographic targeting, and integrated AI agent customer service to handle nighttime inquiries. Over six months, the client's consultation volume increased significantly, including inquiries for projects outside the province. This case shows that nationwide promotion is not simply placing ads across the country; the entire chain from official website to customer service must have nationwide service capability.
4. Zhanjiang Online Promotion in Practice: Local Depth and National Vision Are Not Contradictory
Yunxuan Network Technology is headquartered in Zhanjiang, but we serve clients nationwide. Clients often ask: "Do you only do promotion in Zhanjiang?" Actually, that is not the case. Zhanjiang is our office location and also our testing ground for deeply cultivating local life and physical store customer acquisition. In Zhanjiang, we have served commercial stores, engineering companies, and local service providers, accumulating a set of methods for short-video lead generation and local life platform operations for physical stores. These experiences can also be reused for local merchants in other cities across the country, because the underlying logic of local customer acquisition is the same: find the target audience within 3-5 kilometers around the store, use content to attract visits, and use offers or services to drive conversion.
But our service scope goes far beyond Zhanjiang. Through online collaboration, we provide website building, SEO optimization, feed ad placement, and AI agent development for small and medium-sized enterprises across the country. Whether it is a manufacturing factory in the north or a trading company in the south, we can deliver through remote diagnosis, customized solutions, and execution support. So when you see the term "Zhanjiang online promotion," you can understand it as a capability label of ours, not a service boundary. We understand both the everyday realities of local merchants and the competitive logic of the national market.
5. AI Tools Do Not Replace People; They Amplify Human Efficiency
AI agents have been a hot topic in enterprise consulting over the past two years. Many clients are curious: What exactly can AI customer service do? Will it be very mechanical? In our practice, AI agents are not meant to replace human customer service, but to handle inquiries that "humans do not have time to answer." For example, nighttime inquiries, holiday inquiries, and sudden surges during advertising peaks can be responded to immediately by AI agents, which complete basic Q&A, product introductions, and lead guidance, and mark high-intent leads for handoff to humans. After we launched AI agent customer service for a client, the lead capture rate for nighttime inquiries increased significantly. When the human team followed up the next day, the leads had already been preliminarily screened, making the process more efficient.
Beyond customer service scenarios, AI tools can also play a role in content production and data analysis, such as using AI to assist in generating short-video scripts, batch-producing draft SEO articles, and analyzing abnormal fluctuations in advertising data. But our principle is "tools serve strategy"; we do not use AI for the sake of using AI. What enterprises truly need is effective customer acquisition, not a pile of fancy tools.
6. Four Practical Suggestions for Enterprises Responding to Trends
Based on our experience serving clients nationwide, here are four suggestions for enterprises currently facing customer acquisition pressure:
- First, build the official website as a customer acquisition asset, not an electronic business card. Website loading speed, mobile experience, content structure, and AI search friendliness directly affect search rankings and conversion rates. We recommend that enterprises consider the underlying needs of SEO and GEO at the time of website building to avoid repeated redesigns later.
- Second, omnichannel marketing must have priorities; do one channel thoroughly before expanding. Small and medium-sized enterprises with limited resources can first choose one channel that best matches their business, either search promotion or short videos, and do it thoroughly. After the inquiry conversion model is proven, they can gradually expand to other channels.
- Third, nationwide promotion must value handling capacity. Before advertising, check whether the official website, landing pages, and customer service response are in place; otherwise, advertising spend can easily be wasted. AI agent customer service can serve as the first low-cost step to improve handling capacity.
- Fourth, pay attention to the early dividends of AI search. Competition in GEO optimization is not yet intense. The earlier enterprises lay out content, the easier it is to occupy recommendation positions on AI platforms. Once everyone catches on, costs will rise.
7. What Yunxuan Network Technology Can Do for You
Yunxuan Network Technology has been deeply engaged in the internet industry for 20 years. From website building to omnichannel promotion, from SEO optimization to GEO, we provide one-stop digital marketing services. Specifically:
- Corporate website building: Custom development that fits brand image, accommodates PC, mobile, and AI search indexing underlying architecture, and lays a solid foundation for subsequent promotion.
- SEO and GEO optimization: Content optimization for Baidu and AI platforms to improve the visibility and recommendation rate of enterprise information.
- Baidu promotion and feed ads: From account setup and creative planning to bidding management, controlling costs and increasing inquiry volume.
- Douyin promotion and omnichannel brand promotion: Short-video content planning, account operations, and multi-platform distribution to help enterprises build brand voice.
- AI agent development: Enterprise-exclusive digital assistants for Q&A, reception, and lead generation, handling inquiries 24/7 and improving lead capture rates.
- Full-service digital marketing management: One-stop closed-loop service from website building, promotion, and AI tools to GEO optimization, suitable for small and medium-sized enterprises without dedicated teams.
- Local life and physical store customer acquisition: Customized customer acquisition solutions for physical stores, engineering companies, and trading clients, with online and offline integrated lead generation.
We serve small and medium-sized enterprises across industries nationwide as well as local physical business clients. Wherever your city is, you can obtain a solution through online communication. We do not apply one template to all clients; we diagnose first and then prescribe, using a combination strategy suitable for you to achieve effective customer acquisition.
8. Conclusion: Channels Change, but Understanding Customers Does Not
Traffic entry points will continue to change. Today's popular platforms may be replaced by new forms tomorrow. But the underlying logic of enterprise customer acquisition has not changed: find target customers, communicate value in a way they understand, and make the process of inquiry and purchase smooth enough. What Yunxuan Network Technology does is help clients implement this logic in every channel, every page, and every inquiry response. If you are worried about customer acquisition, why not talk with us and see whether a combined approach of omnichannel marketing and nationwide promotion can help you open up a new situation.