After 20 years in digital marketing, we have served manufacturing plants, engineering firms, trading stores and local lifestyle service providers across the country. One clear observation stands out: enterprises do not lack customer acquisition channels; rather, the channels operate in isolation, traffic arrives but cannot be captured, and budgets are spent without clarity. In this article, Yunxuan Network Technology approaches the topic from a service provider's perspective and unpacks the three questions enterprises ask about most: AI customer service, Baidu Promotion and feed ads. We explain how to do each one, what to watch out for, and how to connect them with website development, SEO optimization and GEO (Generative Engine Optimization).
1. AI Customer Service: Not Just Installing a Chatbot, but Building an Intake System
Many business owners still understand AI customer service as nothing more than "automatic replies." In reality, an AI customer service system that generates inquiries is a combination of three things: the reception workflow, conversation script design and data feedback. When we build AI agents for clients, the first step is never choosing a tool; it is mapping out "what customers will ask."
1.1 Map High-Frequency Questions First, Then Talk About Intelligence
Take an engineering enterprise we served in Zhanjiang as an example. Customer inquiries centered on qualifications, project timelines, quotation methods and after-sales response. Only after compiling standard answers to these questions does an AI customer service system have its "raw material." Yunxuan Network Technology's approach is to extract high-frequency questions from historical inquiry records, sales scripts and website messages, build an enterprise-specific knowledge base, and then configure it into the AI agent. This way, responses stay on point and the customer experience remains coherent.
1.2 AI Customer Service Must Capture Leads, Not Just Answer Questions
Nights and holidays are peak times for lost inquiries. After we launched an AI agent customer service system for a manufacturing plant, nighttime inquiries were first handled by the agent, which guided customers to leave a description of their needs and contact details, with sales following up the next day. After some time online, the lead capture rate improved noticeably. The key move: the agent must naturally set lead capture points within the conversation, for example, after a customer asks about pricing, following up with "May I have your phone number so our engineer can send you a detailed proposal?" rather than a blunt pop-up.
1.3 Three Pitfalls to Avoid
- Pitfall 1: The knowledge base is never updated. When products, prices or policies change but the agent still uses old scripts, customers spot it immediately. We recommend a monthly knowledge base review.
- Pitfall 2: Fully automated with no human backup. High-value customers and complex needs must be able to switch to a human agent with one click; otherwise, the more "intelligent" the agent, the more frustrated customers become.
- Pitfall 3: Installing without analyzing. Conversation records from AI customer service are valuable demand data. Regularly analyzing high-frequency questions can feed back into keyword selection for Baidu Promotion and creative direction for feed ads.
AI customer service is not a standalone tool. It is integrated with website development: the online consultation entry points, forms and phone buttons on the official website should all point to the same intake system. When Yunxuan Network Technology develops custom websites, we consider the placement of AI customer service, mobile adaptation and loading speed together, so customers do not click a consultation button and wait forever with no response.
2. Baidu Promotion: The Veteran Channel for Precise Search Traffic Rewards Refinement
Baidu Promotion has been around for years, yet people still ask, "Is it still useful now?" Our answer: yes, but broad-brush advertising no longer works. Search traffic is characterized by clear intent: customers actively search for "a certain equipment manufacturer" or "a certain project quotation," and this traffic naturally converts better than broad traffic. The problem is that many enterprises have chaotic account structures, keywords do not match landing pages, and money is wasted.
2.1 Split Account Structures by Business Line, Don't Lump Everything Together
When we take over bid management, a common situation is an account with hundreds of keywords piled together, with no campaign segmentation, no geographic targeting and no time-of-day limits. The proper approach is to split campaigns by product or service line, with each campaign pointing to its own landing page. For example, for an engineering enterprise, plant construction and renovation projects are two different needs, and the landing page content and consultation scripts should be separate. In its Baidu Promotion services, Yunxuan Network Technology first helps clients map their business lines and then builds the account structure, rather than starting by adjusting bids.
2.2 The Landing Page Determines Half the Results
If a visitor clicks through from a keyword and does not see what they want within three seconds, they leave. We recommend that the first screen of the landing page directly address the search intent: if the customer searches for "quotation," show a price range or a quotation request entry point on the first screen; if the customer searches for "manufacturer," showcase production capacity and case studies on the first screen. This is where the foundation of website development and SEO optimization shows: page loading speed, mobile experience and content structure all affect conversion. When Yunxuan Network Technology builds custom websites, we also consider the capacity to host Baidu Promotion landing pages, so that paid traffic and official website content stay connected.
2.3 Bid Management Should Focus on Data, Not Rankings
Ranking first does not mean the most inquiries. We focus more on search term reports, inquiry conversion data and the share of invalid clicks. Regularly adding negative keywords, adjusting match types and bidding by time of day are more practical than blindly chasing rankings. In addition, Baidu Promotion's inquiry intake should be connected with AI customer service: nighttime inquiries generated by promotion are first captured by the agent, with sales following up the next day, avoiding wasted traffic.
3. Feed Ads: Running Ads Doesn't Guarantee Volume; Content Determines Cost
The logic of feed ads is completely different from search ads. With search, the customer finds you; with feed ads, you find the customer. Douyin promotion, Baidu feed ads and WeChat Moments ads all essentially use content to intercept attention within the feed. Our experience serving clients nationwide is that feed ad performance is 70% content and 30% media buying.
3.1 First Clarify Who You Are Showing It To and What They Will See
The most common waste in feed ads is "broad audience targeting and generic creative." We recommend that enterprises first define a specific scenario: is it for homeowners who are renovating, or for procurement staff looking for contract manufacturing? Once the scenario is set, the creative direction is set. In its feed ad services, Yunxuan Network Technology first aligns with clients on the target audience and core selling points, then develops creative scripts, rather than applying templates directly.
3.2 Creative Should Feel Like Content, Not an Ad
Users scroll through feeds to consume content, and hard ads are easily swiped past. When we create short video traffic for trading stores, we use footage such as real store shots, product usage scenarios and customer in-store experiences, first making users feel it is "useful" or "interesting," then guiding them to leave contact details or visit the store. This is especially true for Douyin promotion: if you cannot grab attention in the first 3 seconds, no matter how good the rest is, it won't work.
3.3 Landing Intake Must Match
The landing page or landing component of a feed ad must be consistent with the creative's promise. If the creative says "free quotation," the landing page must allow direct lead submission; if the creative says "in-store gift," there must be a store address and redemption method. Many enterprises fail to get results from feed ads not because of media buying, but because the landing intake is broken. This is also why we emphasize integrating website development, promotion and AI customer service: when traffic comes in, someone and some page must be there to receive it.
3.4 Watch Compliance and Frequency
Feed ads must comply with platform review rules; exaggerated claims and guaranteed results are easily rejected. In addition, users seeing the same creative frequently will experience fatigue, so regularly refreshing creative is necessary. We recommend that clients maintain a rhythm of updating their creative library rather than running a single creative indefinitely.
4. How the Three Channels Work Together: Yunxuan Network Technology's Full-Funnel Approach
AI customer service, Baidu Promotion and feed ads are each tools on their own; together they form a customer acquisition system. Our service logic is: use Baidu Promotion to capture precise demand from active search, use feed ads and Douyin promotion for brand exposure and demand stimulation, use AI customer service to receive inquiries from all channels, use website development and SEO optimization to build long-term content assets, and use GEO (Generative Engine Optimization) to position for AI search entry points.
This logic plays out differently across industries. Manufacturing plants rely more on Baidu Promotion and broad brand exposure, trading stores rely more on feed ads and local lifestyle platforms, and engineering enterprises need a combination of official website development, search promotion and AI customer service. Yunxuan Network Technology serves enterprise clients nationwide and does not apply one template to every industry; instead, we first examine the client's business characteristics, customer decision path and existing intake capabilities, then determine the channel mix and budget allocation.
5. Several Pitfall-Avoidance Tips for Business Owners
- Don't look only at cost per click; look at cost per inquiry and cost per closed deal. Cheap traffic that cannot be captured is money wasted.
- AI customer service, promotion accounts and official website content need dedicated owners. Buying tools without managing them will not produce results.
- Feed ad creative must be continuously iterated, and Baidu Promotion accounts must be regularly optimized. There is no one-and-done advertising.
- GEO (Generative Engine Optimization) is a new trend. AI platforms such as Doubao, Qwen and DeepSeek are becoming new search entry points, and enterprise content should be positioned in advance, but do not expect a short-term explosion; like SEO, it is a long-term effort.
- When choosing a service provider, look at whether they are willing to break down the data and whether they dare to make demands on the intake process. Service providers who only sell channels and ignore intake will struggle to deliver results for enterprises.
Yunxuan Network Technology has been deeply engaged in the internet industry for 20 years, providing full-funnel digital marketing and technology development services. From corporate website development, SEO optimization and GEO (Generative Engine Optimization) to Baidu Promotion, feed ads and Douyin promotion, and further to AI agent development and full-service digital marketing management, we help SMEs nationwide break down and solidify traffic-based customer acquisition. If you are struggling with inquiry conversion, start by checking the intake process: when traffic arrives, being able to capture it is the first step toward effective customer acquisition.