After years in digital marketing, the question we hear most is: the money has been spent, so why aren't inquiries coming in? The people asking include manufacturing factories and engineering companies across the country, as well as local trading shops and brick-and-mortar businesses in Zhanjiang. The problem usually isn't any single channel—it's that several foundational pieces haven't been set up properly: the website can't capture leads, search indexing doesn't take off, ad delivery has no rhythm, and you can't be found in AI search. Yunxuan Network Technology has provided digital services for 20 years. Website development, SEO optimization, GEO generative engine optimization, Baidu promotion, feed ads, short-video traffic generation, and AI agent development—we do all of it. This article won't talk concepts; it will explain how we actually implement these things for clients and what to watch out for.
1. The first step in digital marketing isn't running ads—it's getting the landing page right
When many companies come to us, their first request is "help me open a Baidu promotion account." We usually look at their website first. In nine out of ten cases, these problems exist: the homepage is a large image carousel, product pages have only a few images with no parameter descriptions, mobile pages take five or six seconds to open, no one receives a notification after a form is submitted, and the bottom of the page doesn't even have the company address and contact information. Using a site like this to receive paid traffic is like pouring water into a bucket with a hole in the bottom.
Three things to think through before building a corporate website
- Who is this site built for: procurement managers, end consumers, or engineering tender evaluators? These three groups care about completely different information, and the page structure must be designed separately for each.
- What should visitors do after they arrive: leave a phone number, add WeChat, chat online, download materials, or place an order directly. There should be only one primary conversion action; everything else is secondary.
- Who will maintain the content: a website is not a one-time delivered piece of craftwork. Product updates, case updates, and article updates all need someone who can operate the backend, and the backend must be simple.
When we do custom website development, we consider the underlying architecture for desktop, mobile, and AI search indexing together. Specific practices include: semantic page structure with clear heading hierarchy; structured output of product and case content so search engines and AI platforms can crawl it easily; compression and lazy loading for the mobile first screen; and forms and online chat connected to WeCom or SMS alerts so leads don't sit in the backend with no one looking at them. These details may not sound flashy, but they directly determine whether later promotion spending can produce results.
One more reminder: don't pursue "getting it perfect in one go" with corporate website development. We recommend launching a version with correct structure and authentic content first, running it for a month or two to observe traffic and inquiry data, and then iterating on the pages. Many clients get stuck waiting to "build the site after I've organized all the materials," and half a year passes without the site going live, delaying the entire promotion plan.
2. SEO optimization and GEO optimization: now you need to walk on two legs
Everyone is fairly familiar with traditional SEO: keyword layout, TDK writing, internal link structure, content updates, backlink building, and indexing monitoring. This approach is still effective today, especially for industries with long decision cycles such as industrial products, engineering services, and B2B manufacturing. Clients search repeatedly and compare repeatedly, so stable visibility in search results is critical.
What has changed is that more and more clients are using AI platforms such as Doubao, Tongyi Qianwen, and DeepSeek to ask questions, for example, "Which manufacturer of a certain type of equipment is reliable?" or "What companies locally do steel structure engineering?" If your brand and business description can appear in the AI's answer, that is a new traffic entry point. This is where the value of GEO generative engine optimization lies. Our approach to GEO optimization is to organize Q&A-style content around the company's real business: answer the way clients would ask; in the answers, clearly explain service scope, product parameters, delivery process, and common questions so that AI platforms have content to cite when composing answers.
How SEO and GEO work together
- At the keyword level: SEO targets short terms in the search box, while GEO targets natural-language long questions. Both keyword lists must be built at the same time.
- At the content level: the same body of business knowledge is split into four formats—product pages, case pages, FAQ pages, and industry analysis articles—so search engines and AI platforms each get what they need.
- At the monitoring level: SEO looks at indexing volume, rankings, and organic traffic; GEO currently focuses more on whether brand terms appear in AI answers and whether the descriptions are accurate, which requires regular manual spot checks.
There is a common misconception to avoid here: mass-producing Q&A content with no informational value for GEO optimization, or copying the same passage onto dozens of pages. AI platforms and search engines are both unfriendly to this type of content. It may create some short-term noise, but in the long run it drags down the quality of the entire site. When we create content for clients, we would rather produce only four solid industry articles a month than forty watered-down pieces.
3. Baidu promotion and feed ads: spend money where it can be measured
Paid promotion is the fastest way to acquire customers, and also the easiest to lose control of. We have managed many cases where "the account was a mess when we took it over": hundreds of keywords with no grouping, all match types set to broad, all landing pages pointing to the homepage, no conversion tracking installed, sales saying there are no leads while operations says there are clicks—the two sides can't reconcile.
The order in which we usually sort out SEM management
- First define conversion goals: phone calls, forms, online chat, or adding WeChat. Choose one or two as primary goals and treat the rest as secondary observations.
- Then break down the account structure: build campaigns by product line, by region, and by intent, with budget tilted toward high-intent terms.
- Match landing pages to keywords one by one: send people searching for "equipment price" to a quote page, people searching for "manufacturer recommendation" to a factory strength page, and people searching for "engineering company" to a case page.
- Install data tracking properly: chat button clicks, form submissions, and phone calls must all be trackable; otherwise optimization has no basis.
- Establish a review rhythm: review spend, clicks, inquiries, and cost weekly, and adjust bids and negative keywords by term.
The logic of feed ads is different. They are pushed proactively and rely on creative assets and audience packages to move people, so creative iteration must be frequent, landing pages must be short and direct, and form fields should not be too numerous. When running feed ads for nationwide clients, we split tests by dimensions such as region, industry, and equipment procurement cycle, first running small budgets to find usable creative directions, and then scaling up. Douyin promotion is similar: short-video content should show real scenes—workshops, construction sites, stores, and service processes—which are more likely to generate inquiries than polished promotional films.
One thing must be made clear: no channel comes with a promise of "guaranteed X inquiries." What a legitimate service provider can do is get the structure right, open up the data, and establish an optimization rhythm so that where every dollar is spent is visible. If someone pats their chest and guarantees results, you should be more cautious instead.
4. Nationwide promotion and Zhanjiang online promotion: same methods, different details
Yunxuan Network Technology serves merchants and corporate clients nationwide. Our office is in Zhanjiang, but our business scope has never been limited to the local area. These two things are not contradictory; rather, they are the same set of methods applied in different markets.
When doing nationwide promotion, the focus is on managing regional terms and adapting landing pages to different regions. For example, if a client sells industrial equipment and ships nationwide, the promotion account should build campaigns by province and by key city, and landing pages should reflect service scope and logistics capabilities; at the content level, depth should be built around industry terms without being tied to a single city.
When doing Zhanjiang online promotion, the focus is on local trust and immediate conversion. Local clients care more about "how far away are you," "can you come on-site," and "have you done projects nearby," so landing pages should include maps, local cases, and real photos of the store, and inquiry entry points should lead directly to WeChat or phone. When we create plans for engineering companies and trading shops in Zhanjiang, we combine local life platforms, short-video same-city traffic, and search promotion, bringing online exposure to offline store visits or on-site measurements.
A common misunderstanding to correct here: corporate website development is not only needed by companies doing nationwide business. Local stores also need a website or mini-program site that showcases qualifications, cases, and service scope, because before customers decide to visit a store, chances are they will search for your name first.
5. AI agents: catch the inquiries you can't handle first
For many companies, inquiry loss happens outside working hours. At ten o'clock at night, a customer asks on the website, "Can this specification be customized?" No one replies, and the next day the customer has already contacted another company. AI agent development solves exactly this part: organize the company's common questions, product parameters, service processes, and quotation rules into a knowledge base, and let the agent handle first-round reception on the website, official account, and short-video private messages. It answers what it can and guides those it cannot answer to leave a phone number or add WeChat, generating leads.
When we launch an AI agent for a client, we first conduct a round of business Q&A sorting, compiling the fifty questions salespeople are asked most often, and then configure the boundaries of the script—what can be promised and what must be transferred to a human. After launch, we review reception volume, lead capture rate, and human-transfer ratio monthly, and continuously supplement the knowledge base. It does not replace sales; it covers inquiries at night and during peak periods so that sales have leads to follow up on when they start work the next day.
6. Several pitfalls we repeatedly remind clients to avoid
- Running ads without handling the receiving end: if any link in the landing page, customer service response, or sales follow-up breaks, all the money spent earlier is wasted.
- Ignoring the website after it is built: if content is not updated, cases are not added, and speed is not optimized, the site will gradually lose indexing and trust.
- Keyword stuffing: forcing keywords into titles and body text makes the content read poorly, and neither search engines nor users will buy it.
- Rolling out multiple channels at once: when the budget is limited, get one main channel working first and then expand; otherwise every channel will be half-dead.
- Looking only at impressions and not inquiries: if impressions look good but inquiry costs are high, there is a problem with the audience or the landing page, and it must be adjusted in time.
- Trusting "fast rankings" and "guaranteed first-page placement": legitimate SEO and GEO optimization are ongoing investment processes, and those promising quick results are mostly risky.
7. How to measure results: a set of metrics you can reconcile
When we review with clients, we usually look at these sets of numbers: the website's organic visits and indexing volume, ranking changes for core terms, click and inquiry costs for paid channels, the conversion rate from inquiries to qualified leads, and the cycle from lead to deal. Digital marketing is not mysticism. Pull these metrics out monthly and compare them, and it becomes obvious where efficiency exists and where the leaks are.
For small and medium-sized enterprises, there is no need to pursue building a full system from the start. A reasonable path is: first make corporate website development solid and straighten out content and conversion entry points; simultaneously do SEO optimization and GEO optimization to accumulate content assets that can be cited by search engines and AI; when there is budget, add Baidu promotion or feed ads to accelerate; when inquiry volume rises, use AI agents to handle first-round reception; and finally use data reviews to decide which channel to increase investment in. We have walked this path with many nationwide clients and local Zhanjiang merchants. The pace varies, but the direction is steady.
Yunxuan Network Technology handles the entire chain: website building, promotion, AI tools, and GEO optimization, with one team coordinating, connected data, and clear responsibilities. If you are worrying about customer acquisition, you might start with a checkup of your website and search performance—the answers to many problems are hidden right there.