Over the years we have spent serving enterprises, clients have often asked us one question: You are based in Zhanjiang—do you only serve local businesses? Every time we hear this, we have to explain: although Yunxuan Network Technology is located in Zhanjiang, our service coverage extends across the country. From machinery manufacturers in the Northeast to textile foreign trade companies in Jiangsu and Zhejiang, from building materials wholesalers in the Southwest to local life stores in South China, we have clients we are currently serving in all of them. Our office location is simply where our team is based; it does not represent the radius of our services. Today's article starts from real customer acquisition scenarios and discusses how enterprises in different regions can use capabilities such as national promotion, website SEO, and Baidu promotion to reliably capture inquiries.
1. Why enterprises in different regions cannot simply copy the same customer acquisition approach
When many business owners look for service providers, they are used to first asking, "Have you worked in my industry?" Industry experience is of course important, but we believe what is more critical is whether the "customer acquisition logic" matches. A factory in Shandong making engineering machinery parts and a restaurant franchise brand in Chengdu may both invest in Baidu promotion, but their keyword strategies, landing page designs, and inquiry handling methods are completely different. The former has a long customer decision cycle and needs its official website to carry parameters, cases, and qualifications, with search terms leaning toward "model + manufacturer" and "wholesale price"; the latter has a fast decision process and relies more on local terms and brand terms, with landing pages needing to highlight franchise policies and payback periods. If a service provider applies one template to all clients, the results will definitely be compromised.
Yunxuan Network Technology's experience in serving clients nationwide is: first look at the client's business radius, then look at the client's decision chain, and only then determine the promotion mix. Business radius refers to how far the client's products or services can reach—whether it only covers three kilometers in the same city, can cover the whole province, or can ship nationwide or even export. Decision chain refers to the steps a customer goes through from first encountering information to ultimately placing an order, and what information is needed along the way. Only after these two dimensions are defined can there be a basis for promotion channels and content strategies.
2. National promotion: letting customers outside your region find you
National promotion is not simply placing ads nationwide; it is enabling customers with needs to see you when they search and believe you are worth contacting. We served a manufacturing enterprise making industrial dust removal equipment. Its factory is in Hebei, and its customers are spread across the country. Before cooperation, it mainly relied on referrals from old customers and exhibitions, and growth had hit a bottleneck. After we took over, we did three things:
1. Organize a keyword matrix to cover real search intent
Search terms for industrial equipment are highly fragmented. Some people search for "dust removal equipment manufacturer," some for "boiler dust removal retrofit solution," and others for "bag filter price." We helped the client split keywords into five categories—product terms, solution terms, price terms, regional terms, and brand terms—and then used Baidu promotion's matching modes for tiered bidding. Product terms and solution terms are highly competitive but have clear intent, so they were placed in core campaigns for key investment; price terms have relatively lower conversion rates but can supplement traffic and, combined with quotation guidance on landing pages, encourage lead generation; regional terms were used to capture localized searches from out-of-town customers, such as "Hebei dust removal equipment manufacturer" and "Shandong boiler dust removal retrofit." These terms have less competition and higher conversion, making them suitable for long-tail coverage.
2. Use the official website as the receiving page to solve trust issues
The biggest obstacle to national promotion is trust—why should out-of-town customers trust a manufacturer they have never met? Our approach is to turn the official website into a "trust carrier." During the website development stage, we help clients present qualification certificates, patented technologies, partner customer logos, real photos of production workshops, and shipping and logistics records in a structured way. At the same time, landing pages are differentiated for different keywords: for customers searching for "price," the landing page highlights price ranges and selection guides; for customers searching for "solutions," the landing page presents technical solutions and case analyses. In this way, after customers click into the website, they can find the information they care about, and the lead generation rate naturally improves.
3. Use feed ads for incremental exposure
Search promotion can only capture customers who actively search. For potential customers who are still in the learning stage, we use feed ads as a supplement. On channels such as Douyin, Baidu Feed, and WeChat Moments, we use short videos or graphic content to show equipment operation sites, customer feedback, and industry knowledge popularization, moving customers from "never heard of it" to "somewhat interested," and then guiding them to the official website or private domain consultation. After half a year of cooperation with this client, the proportion of inquiries from other provinces increased from less than 30% to more than 60%, and many of these customers first learned about their brand through feed ads.
The core of national promotion is not having many channels, but coordination among channels. Search promotion is responsible for "harvesting," feed ads for "planting," and the official website for "receiving." Only when the three form a closed loop can out-of-town customers move from unfamiliarity to trust and ultimately become inquiries.
3. Website SEO: making the official website a customer acquisition entrance that does not require ad spend
When many enterprises promote, they only focus on paid search ads and ignore the SEO value of the official website itself. In fact, website SEO is the infrastructure for long-term customer acquisition—when ads stop, traffic stops, but once SEO is built up, traffic brought by organic rankings is continuous. We served a trading company dealing in laboratory instrument consumables. It had many product SKUs and low unit prices, and the ROI of paid search ads had always been unsatisfactory. We helped them conduct a round of website SEO diagnosis and found very typical problems: product page content was too thin, with each product having only a paragraph of parameter introduction; page titles and descriptions were all templated as "product name - company name"; and the website structure was chaotic, with many product pages requiring four or five clicks from the homepage. Search engine crawlers are unwilling to crawl such websites, and users cannot find them when searching long-tail terms.
1. Start optimizing from the underlying architecture
We re-planned the website's column structure, classified products by application scenario, and further subdivided product models under each category, keeping URL hierarchy within three levels. At the same time, we added detailed technical parameters, usage instructions, FAQs, and related recommendations to each product page so that the pages had enough content to support rankings. Page titles and descriptions were also customized, combining "product term + application scenario + region," for example "laboratory pipette consumables - for biopharmaceuticals - nationwide shipping," which both fits search habits and covers more long-tail terms.
2. Continuously produce industry content
SEO does not end after the website is revised; content updates are ongoing work. We helped this client plan content columns and publish two to three industry knowledge articles each week, such as "How to choose the measuring range of a pipette," "Comparison of sterilization methods for laboratory consumables," and "A guide to avoiding pitfalls in consumable procurement for biopharmaceutical companies." These articles do not directly sell products, but they attract precise customers to visit and naturally guide them to related product pages. After half a year of persistence, the website's organic traffic increased more than threefold, and many keywords ranked on the first page of Baidu. Although the inquiries brought in were not large in individual amounts, the repurchase rate was high, and overall profit was considerable.
3. Combine website SEO with GEO optimization
Customer search habits are changing now. In addition to Baidu, more and more people use AI search tools to find suppliers. While doing website SEO, we also process content for GEO generative engine optimization—for AI platforms such as Doubao, Qwen, and DeepSeek, we organize enterprise information, product advantages, and service scope into structured content to facilitate AI crawling and citation. In this way, when customers ask on AI platforms "Which laboratory consumables supplier is reliable?" there is an opportunity for the enterprise information to be recommended. With website SEO as the foundation and GEO optimization as the increment, walking on two legs makes the official website's customer acquisition capability complete.
4. Baidu promotion: precisely intercepting customers who actively search
Baidu promotion remains the main customer acquisition channel for many small and medium-sized enterprises, especially those doing business nationwide. When customers search for product terms, ranking at the top is an advantage. But Baidu promotion does not produce inquiries just because money is spent. Account structure, keyword selection, landing page matching, and customer service handling all affect the final result. In our paid search management work, we often take over accounts that "spent money but had no results," and the problems mostly lie in several areas:
1. Pursuing too many and too broad keywords
Some accounts pile up thousands of keywords, many of which are unrelated to the business. For example, a company making industrial water pumps invests in "household water suction pumps," attracting individual users and resulting in poor inquiry quality. Our approach is to first sort out the business, clearly list the client's product lines, profit products, and advantageous products, and then expand keywords around these products, firmly avoiding irrelevant terms. At the same time, we use Baidu promotion's search term reports to regularly filter out invalid search terms and concentrate the budget on high-intent terms.
2. Landing pages do not match keywords
When a customer searches for "stainless steel flange manufacturer" but lands on the company homepage and has to find the product category themselves, many simply close the page. We configure dedicated landing pages for each promotion campaign. The landing page title directly echoes the keyword, and the content highlights product parameters, application scenarios, cooperation cases, and quotation guidance. Page loading speed also needs optimization; on mobile, if opening takes more than three seconds, the bounce rate will rise significantly.
3. Inquiry handling cannot keep up
Consultations brought by Baidu promotion are often concentrated outside working hours. If no one replies in time, customers may go to another company. We equip clients with AI agent customer service, which can automatically receive inquiries 24/7, answer common questions, guide lead generation, and record customer needs, with sales following up the next working day. After one client in engineering consulting launched intelligent customer service, the lead generation rate for nighttime consultations increased by nearly 40%, equivalent to gaining a batch of inquiries for free.
To invest well in Baidu promotion, the core is "precision"—precise keywords, precise landing pages, and precise handling. When these three links are solid, the same budget can generate many more valid inquiries.
5. How to build customer acquisition combinations for clients in different industries
Having discussed so many methods, when it comes to specific clients, it still depends on the industry and business model. From serving clients nationwide, we have summarized several common combinations for reference:
Manufacturing factories: official website + Baidu promotion + feed ads
Manufacturing enterprises have long customer decision cycles. The official website is the trust foundation, Baidu promotion intercepts active searches, and feed ads provide brand exposure and remarketing. We served a factory making precision castings. Before cooperation, it had only a simple website and had invested a little in Baidu promotion with mediocre results. We helped them rebuild the official website, presenting production equipment, testing processes, export qualifications, and cooperation cases, while adjusting the Baidu promotion account to focus on high-intent terms such as "precision casting processing" and "stainless steel casting manufacturer." Combined with feed ads on Douyin showing real factory videos, within half a year domestic inquiries doubled, and they also received sample orders from two overseas customers.
Commercial stores: local life platforms + short videos + Baidu local promotion
For stores doing local business, the customer acquisition radius is limited, and the focus is attracting customers within three to five kilometers. We did a plan for a building materials store: posting short renovation knowledge videos on Douyin with store location tags; investing in local terms on Baidu promotion, such as "Zhanjiang tile wholesale" and "Zhanjiang renovation materials market"; and improving store information on Dianping and Amap to guide customers to navigate to the store. Within three months, store traffic increased noticeably, and many customers placed orders directly after arriving.
Service enterprises: website SEO + GEO optimization + AI agents
For companies providing enterprise services, such as legal consulting, tax and accounting agency services, and custom software, customers often find service providers through search. Such enterprises are suitable for building solid website SEO, continuously producing professional content, and establishing a sense of industry authority. At the same time, they should lay out GEO optimization so that AI search platforms can recommend enterprise information. Combined with AI agent customer service to automatically receive consultations and screen intended customers, the sales team only follows up on high-intent leads, significantly improving efficiency.
6. In customer acquisition, avoiding detours matters more than taking shortcuts
We have been in digital marketing for twenty years and have seen too many enterprises fall into pitfalls because they were eager for quick success: some believed promises of "ranking on the first page in three days," and their websites were later penalized by search engines; some put their entire budget into feed ads, and traffic came but conversion could not keep up; some had beautiful websites, but the underlying code was not search-engine friendly, making SEO impossible. The root of these problems is treating customer acquisition as a one-time deal rather than a system that requires continuous optimization.
Yunxuan Network Technology's service logic is: first help clients build the official website as a "base" so that it can receive traffic and build trust; then use website SEO and GEO optimization for long-term traffic, and Baidu promotion and feed ads for short-term customer acquisition; finally use AI agents to capture inquiries and accumulate data. This combination does not pursue overnight fame, but it can gradually reduce enterprise customer acquisition costs and steadily improve inquiry quality.
National promotion, website SEO, and Baidu promotion—using any one of them well can bring customers, but the effect is greatest when combined. Enterprises in different regions have different business radii and competitive environments, and what they need is a service provider that understands business to help them diagnose, set strategies, and monitor execution. If you are worrying about customer acquisition, why not talk with us? Yunxuan Network Technology is willing to use twenty years of experience to help you find the path that suits you.